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Apple announces 3G iPhone
Press release, June 10; Eric Mah, DIGITIMES [Tuesday 10 June 2008]

Apple introduced its iPhone 3G, combining all the features of the iPhone with 3G networking that is twice as fast as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.

In the US the new iPhone 3G is priced at US$199 for the 8GB model and US$299 for the 16GB model. The iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries – Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US – on July 11.

The iPhone 3G features quad-band GSM and tri-band HSDPA connectivity in addition to Wi-Fi support. The handset automatically switches between Wi-Fi, 3G and EDGE networks to ensure the fastest possible download speeds, according to the company.

The iPhone 3G includes the new iPhone 2.0 software with both the iPhone SDK and key enterprise features such as support for Microsoft Exchange ActiveSync to provide over-the-air push email, contact and calendar syncing as well as remote wipe and Cisco IPsec VPN for encrypted access to corporate networks. The iPhone SDK allows developers to create applications that leverage the iPhone's multi-touch user interface, animation technology, accelerometer and GPS technology.

The iPhone 3G includes the new App Store, providing iPhone users with native applications in a variety of categories including games, business, news, sports, health, reference and travel, stated Apple. The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so you can purchase and download applications wirelessly and start using them instantly. Some applications are even free and the App Store notifies you when application updates are available. The App Store will be available in 62 countries at launch.

Additional features available with the iPhone 2.0 software include the ability to do real-time mapping with GPS technology, mass move and delete multiple email messages, search for contacts, access a new scientific calculator, turn on parental control restrictions for specified content, save images directly from a web page or email them to your iPhone and easily transfer them back to your photo library on your Mac or PC. iPhone 3G delivers 10 hours of talk time on 2G networks and five hours using 3G, with up to five to six hours of web browsing, up to seven hours for video playback and up to 24 hours for audio playback, according to Apple.

The iPhone 3G takes advantage of MobileMe, a new Internet service that pushes email, contacts, and calendars from an online "cloud" to native applications on iPhone, iPod touch, Macs and PCs. With MobileMe email, messages are pushed instantly to iPhone, removing the need to manually check email and wait for downloads, and push keeps contacts and calendars continuously up-to-date so changes made on one device are automatically updated on other devices. With iPhone, you can even snap a photo and post it directly to a MobileMe Gallery to share with friends and family.

The iPhone 3G will be available in the US in both Apple and AT&T's retail stores and requires a new two year contract with AT&T for qualifying customers. iPhone 2.0 software will be available on July 11 as a free software update via iTunes 7.7 or later for all iPhone customers.

Apple 3G iPhone

Apple 3G iPhone
Photo: Company

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