Supply chain
ZyXEL honored 'Top Taiwan Global Brands 2010' again for eight consecutive years
Press release, staff reporter, DIGITIMES, Taipei
Wednesday 15 September 2010

Hsinchu, Taiwan, September 14, 2010 - ZyXEL Communications, a world-class networking company to provide innovative and reliable Internet solutions, today announces that it has been recognized again as one of the 20 "Top Taiwan Global Brands 2010" with a brand value of US$159 million. The ranking and brand value have been validated by Interbrand, a worldwide well-known branding consultancy, by its well-established brand valuation methodology.

Organized by the Taiwan External Trade Development Council (TAITRA) with the support from the Ministry of Economic Affairs of Taiwan government, the annual survey co-organized by Taiwan's reputed business publication BusinessNext and Interbrand, a global renowned branding consultancy, is now in its eighth year. ZyXEL has maintained its position on the top list with outstanding brand performance on the global market for eight straight years since 2003.

"In the past two decades, the ZyXEL brand has been our commitment to the customers," remarked Shun-I Chu, CEO of ZyXEL Communications Corporation. "Rooted from the perseverance in innovation and superiority, the two principle values that we promise for the brand for our customers, employees, business partners and all stakeholders. Our business strategies, goals, engagements and interactions on various aspects have all been formulated and performed according to the brand values to support the mission for business continuity. We are honored to stay on the list for eight years and will continue striving for it as our promise to all stakeholders."

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