Taipei, Wednesday, January 18, 2017 05:14 (GMT+8)
rain
Taipei
19°C
2012 tablet market forecast
James Wang, DIGITIMES Research, Taipei [Friday 30 December 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
With a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. This Digitimes Research Special Report analyzes the market and forecasts the prospects for 13 major tablet brands worldwide for 2012.
Abstract
Global mobile device computing shipments, 2010-2014 (m units)

In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet market was already maturing. However, Digitimes Research's analysis shows that the fourth-quarter zero growth was a special case resulting from the double impacts of the March 11 disasters in Japan and the weak economy. They are not expected to hinder the future of tablet devices.

The global economic situation does not seem too pessimistic in 2012. Demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. Digitimes Research defines shipments as devices shipped from ODM/OEM partners to brand partners. Brand vendors' shipments to channels are not taken into consideration.

After a year of trials and tribulations in 2011, capable vendors have already established firm places in the global tablet device market. Digitimes Research has examined 13 major tablet brands worldwide, predicted their shipments in 2012, and assessed the importance of tablet devices in these vendors' overall product lines.

Inside the Top-3 camp, the king - Apple - has shown its bottleneck. Its strategy of one model per year undermined its sales momentum in the fourth quarter of 2011, while competitor Amazon enjoyed brisk sales during the hot season. Samsung Electronics was in a neck-and-neck race with Apple in both smartphone and notebook sales. Samsung's next target is the tablet market, and its shipments stand a chance of hitting 10 million units.    

Within the camp comprising Apple's competitors, Samsung, PC and e-book vendors will form three major forces in the tablet market. Major PC vendors in the tablet market include Lenovo, Acer and Asustek Computer, with each of them shipping 2.5-3 million tablet devices, or almost 10% of their overall shipments. Handset vendors' tablet shipments are mostly be less than 2 million units each, sharing less than 5% of their overall shipments. Among e-book reader vendors, Amazon still leads Barnes & Noble by a wide margin, but their proportion of tablets will both still be at least 30% of their overall shipments.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Digitimes Research: Samsung introduces IoT gateway solutions

    Before Going to Press | 7h 9min ago

  • Digitimes Research: KDDI au sets up smart drone platform, Rakuten Mobile launches drone in Japan market

    Before Going to Press | 7h 10min ago

  • Xiaomi to launch notebook with magnesium-lithium chassis in 2017

    Before Going to Press | 7h 11min ago

  • Taiwan market: Largan Medical aims at 2,000 chain stores, to double sales in 2017

    Before Going to Press | 7h 13min ago

  • Plus One Marketing sells 4.0 million smartphones globally in fiscal 2016, says Nikkei

    Before Going to Press | 7h 14min ago

  • Samsung Electronics, LG Electronics adopt thermal pipes for smartphones to be launched in 2017

    Before Going to Press | 7h 16min ago

  • China aims at 2020 output of 2.0 million new energy vehicles, says MIIT

    Before Going to Press | 7h 19min ago

  • China adds 34.24MWp of PV capacity in 2016, says NEA

    Before Going to Press | 7h 20min ago

  • SMIC sampling 40nm ReRAM chips

    Before Going to Press | 8h 27min ago

  • Taiwan market: Sony Mobile ramps up share of high-end Android smartphone segment

    Before Going to Press | 8h 27min ago

  • Chassis maker Nishoku to see revenues grow 5-10% in 2017

    Before Going to Press | 8h 28min ago

  • GaAs foundry Wavetek positive about semiconductor market

    Before Going to Press | 8h 29min ago

  • Connector maker Lotes to build new plant in Guangzhou

    Before Going to Press | 8h 30min ago

  • Yangtze River Storage developing 3D NAND flash

    Before Going to Press | 8h 34min ago

  • Taiwan IC design houses pushing into auto aftermarket

    Before Going to Press | 8h 39min ago

  • Semi equipment maker Gudeng looks to a 15% revenue growth in 2017

    Before Going to Press | 8h 39min ago

  • China market: Asustek adjusts marketing staff for own-brand products

    Before Going to Press | 9h 37min ago

Pause
 | 
View more

Global AP demand forecast, 2017-2020

RESEARCH EXTRAS | Jan 16, 12:01

Digitimes Research expects global application processor (AP) shipments to increase more than 8% in 2017 and surpass the 1.9 billion mark, with smartphones remaining the main application. After slumping in 2015, Qualcomm returned to form in 2016 and will continue...

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | Nov 28, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors will continue on an upward trend to reach NT$558.5 billion...

China smartphone market and industry – 3Q 2016

CHINA SMARTPHONE | Dec 13, 18:51

Smartphone shipments in the China market reached 112.3 million units in the third quarter, up 5.8% on year and 5.2% on quarter. China-based telecom carriers continued to offer subsidies to encourage existing 2G or 3G service users to switch to a 4G service and...

Global tablet market - 3Q 2016

GLOBAL TABLET | Dec 7, 11:20

Global tablet shipments in fourth-quarter 2016 are expected to see an annual decrease of 20%.

China smartphone AP shipment 4Q forecast

CHINA SMARTPHONE AP | Dec 2, 14:32

Digitimes Research estimates shipments of AP for smartphones and tablet PC in China in the fourth quarter of 2016 will show a growth of 11.6% on quarter.

China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.