Taipei, Wednesday, September 28, 2016 09:48 (GMT+8)
thunderstorms
Taipei
29°C
2012 tablet market forecast
James Wang, DIGITIMES Research, Taipei [Friday 30 December 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
With a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. This Digitimes Research Special Report analyzes the market and forecasts the prospects for 13 major tablet brands worldwide for 2012.
Abstract
Global mobile device computing shipments, 2010-2014 (m units)

In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet market was already maturing. However, Digitimes Research's analysis shows that the fourth-quarter zero growth was a special case resulting from the double impacts of the March 11 disasters in Japan and the weak economy. They are not expected to hinder the future of tablet devices.

The global economic situation does not seem too pessimistic in 2012. Demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. Digitimes Research defines shipments as devices shipped from ODM/OEM partners to brand partners. Brand vendors' shipments to channels are not taken into consideration.

After a year of trials and tribulations in 2011, capable vendors have already established firm places in the global tablet device market. Digitimes Research has examined 13 major tablet brands worldwide, predicted their shipments in 2012, and assessed the importance of tablet devices in these vendors' overall product lines.

Inside the Top-3 camp, the king - Apple - has shown its bottleneck. Its strategy of one model per year undermined its sales momentum in the fourth quarter of 2011, while competitor Amazon enjoyed brisk sales during the hot season. Samsung Electronics was in a neck-and-neck race with Apple in both smartphone and notebook sales. Samsung's next target is the tablet market, and its shipments stand a chance of hitting 10 million units.    

Within the camp comprising Apple's competitors, Samsung, PC and e-book vendors will form three major forces in the tablet market. Major PC vendors in the tablet market include Lenovo, Acer and Asustek Computer, with each of them shipping 2.5-3 million tablet devices, or almost 10% of their overall shipments. Handset vendors' tablet shipments are mostly be less than 2 million units each, sharing less than 5% of their overall shipments. Among e-book reader vendors, Amazon still leads Barnes & Noble by a wide margin, but their proportion of tablets will both still be at least 30% of their overall shipments.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Prices for solar-grade monocrystalline, polycrystalline silicon wafers drop to US$0.68, US$0.50

    Green energy | 11h 49min ago

  • Taiwan August manufacturing production index up on month, year, says MOEA

    Bits + chips | Sep 27, 19:47

  • Nvidia CEO denies competing with partnering graphics vendors with Founder Edition

    Before Going to Press | 12h 8min ago

  • Digitimes Research: IoT devices to reach cumulative volume of 38-50 billion units in 2020

    Before Going to Press | 12h 12min ago

  • Taiwan August manufacturing production index up on month, year, says MOEA

    Before Going to Press | 12h 14min ago

  • IC distributors look to brisk 4Q16 results

    Before Going to Press | 12h 14min ago

  • PTI buys equipment for wafer-level packaging

    Before Going to Press | 12h 16min ago

  • China polysilicon makers lower prices to below CNY90/kg

    Before Going to Press | 12h 17min ago

  • Taiwan market: Asustek Computer to launch ZenBook 3 series

    Before Going to Press | 12h 19min ago

  • Japan market: JDI may release shares to Sharp

    Before Going to Press | 12h 41min ago

  • TSMC orders equipment for NT$2.32 billion

    Before Going to Press | 12h 43min ago

  • Asustek , Gigabyte expected to ship around 17.5 million motherboards in 2016

    Before Going to Press | Sep 27, 18:48

  • India market: Foxconn to produce smartphones for OnePlus in India in 4Q16

    Before Going to Press | Sep 27, 18:46

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

Taiwan handsets – 2Q 2016

TAIWAN MOBILE DEVICE | Sep 2, 11:36

Taiwan's handset shipments slipped 13.5% sequentially and 45.4% on year in the second quarter of 2016.

China smartphone AP shipments - 2Q 2016

CHINA SMARTPHONE AP | Aug 31, 18:49

Shipment of mobile application processors for smartphones and tablets in the China market are expected to grow 18.6% in the second half of 2016.

Global tablet market – 2Q 2016

GLOBAL TABLET | Aug 29, 18:33

Worldwide tablet shipments dropped 9.4% sequentially and 13.2% on year to total only around 40 million units in the second quarter of 2016.

China smartphone touch-panel industry 2016 forecast
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.