Taipei, Thursday, July 24, 2014 18:50 (GMT+8)
mostly cloudy
Taipei
31°C
2013 global tablet forecast
James Wang, DIGITIMES Research, Taipei [Tuesday 11 December 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
Based on analysis of the major platform companies and the white box market, Digitimes Research forecasts that global tablet shipments (including both branded and white box models) will overtake notebook shipments in 2013, growing by 38.3% on 2012 levels to hit 210 million units. Shipments of branded tablets alone are forecast to reach 140 million units.
Abstract
Global mobile computing device shipments, 2007-2015 (m units; excluding white box tablets)

Based on analysis of the major platform companies and the white box market, Digitimes Research forecasts that global tablet shipments (including both branded and white box models) will overtake notebook shipments in 2013, growing by 38.3% on 2012 levels to hit 210 million units. Shipments of branded tablets alone are forecast to reach 140 million units.

The aggressive pricing of the Nexus 7 and Nexus 10 is likely to give Google strong momentum in 2013. Digitimes Research projects that Google will become the number two tablet vendor, while Apple will retain the top spot, with its share of branded tablet shipments declining slightly to 55.6%. Factoring in white box tablets, Apple's share of all tablet shipments will drop below 40%.

The explosion in white box tablet shipments in 2012 means that Android will overtake iOS to become the largest platform in 2012. Combined shipments of all Android tablets - including branded, white box, Amazon and Barnes & Noble devices - are projected to hit 121 million units in 2013, representing 40.2% growth on 2012 figures.

Digitimes Research also projects that global shipments of branded and white box tablets will top 300 million by 2015, with branded devices accounting for more than 200 million units and white box tablets for around 100 million.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • China PV module makers expected to ask Taiwan solar cell makers to offer incentives

    Before Going to Press | 1min ago

  • LG launches cloud-based monitors

    Before Going to Press | 1min ago

  • AUO able to produce 42- to 75-inch WCG curved Ultra HD TV panels

    Before Going to Press | 3min ago

  • Touch Taiwan 2014 to take place in late August

    Before Going to Press | 4min ago

  • Global Ultra HD TV penetration to reach at least 6-8% in 2014

    Before Going to Press | 4min ago

  • Digitimes Research: Japan promoting service robots

    Before Going to Press | 5min ago

  • Small- to medium-size China smartphone component makers under pressure of being forced out in 2H14

    Before Going to Press | 6min ago

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan notebooks – 2Q 2014

TAIWAN ICT | Jul 23, 12:53

Taiwan's notebook makers saw an unexpected sequential rise in shipments in the second quarter after the end of Microsoft's support for Windows XP generated a wave of replacement demand. Compared to the same period of last year, their shipments still dropped....

China smartphone market and industry – 1Q 2014

CHINA SMARTPHONE | May 15, 15:08

This report is divided into two sections; the first covers the China smartphone market, including shipments from international players and China-based players. The second section covers the China smartphone industry and covers shipments from local makers in the...

Taiwan LCD monitors – 1Q 2014

TAIWAN FPD | May 13, 15:41

Monitor shipments from Taiwan makers declined in the first quarter of 2014 mainly due to seasonality. And both upstream LCD panel suppliers and downstream system vendors remain conservative about the monitor market in the second quarter.

UHD TV market forecast, 2014-2017
Media news email alerts
2014 global notebook demand forecast