Mobeam and ams AG have announced they have formed a partnership that will accelerate the ability of smartphones to transmit barcoded content that can be read by all point-of-sale (POS) laser scanners. The partnership will provide an integrated solution consisting of ams' light sensors and Mobeam's light-based beaming technology. With this partnership, handset makers will be able to fully support mobile commerce applications that use barcodes such as coupon redemption, loyalty cards, gift cards and tickets. For retailers, this will mean the end of manually sorting printed coupons, and waiting months for reimbursement.
Roughly 350 billion paper coupons are issued each year in the US, with a value of over US$470 billion. Paper coupons consume 13 million trees every year, and 99% are actually never even used. The dream of paperless "mobile couponing" has remained elusive because the vast majority of in-store laser scanners cannot scan 1D barcodes displayed on mobile phones. The ams and Mobeam technology partnership gives handset makers the ability to finally overcome mobile couponing's last technical barrier, said the companies.
The ams and Mobeam technology solves the problem that has limited the advancement of mobile couponing, namely that smartphones utilize emissive displays from which a common POS barcode reader cannot capture barcode data. The partnership integrates Mobeam's technology with ams' digital light sensor optical module to provide smartphone vendors with a turn-key solution and differentiation without the need for additional components. The ams TMD3990 module utilizes the same type of proximity IR LED that is already used in smartphones today to disable the touch-screen display. This simplified approach will give handset makers the ability to capture all of the new opportunities taking root in mobile coupons and mobile commerce, added the companies.
More than 500 million people around the world are expected to receive mobile coupons this year, a 30% increase from 2012. Enabling consumers to use their smartphones to redeem digitized coupons will provide an eco-friendly solution, added convenience, and help to accelerate mobile commerce, claimed the companies.
Devices are currently being sampled by ams. Full production of the TMD3990, which combines Color Light Sensing, proximity detection and IR LED barcode transmit function, is scheduled for the third quarter of 2013.
Article translated by Alex Wolfgram
