Taipei, Friday, November 21, 2014 06:47 (GMT+8)
partly cloudy
Taipei
20°C
Digitimes Research: Global notebook shipments expected to drop almost 7% in 2014
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 29 October 2013]

Global notebook shipments are expected to drop 13% on year in 2013 and decline further by 6.6% in 2014 to reach only 159 million units, as tablets continue to outshine notebooks.

Notebook's selling points for 2014 are expected to remain the same as those in 2013. Although touchscreen notebooks' proportion in total notebook shipments is expected to rise from 8.2% in 2013 to 16.5% in 2014, the growth is still far below vendors' expectation. Vendors will also release more 2-in-1 models in 2014, but due to factors such as concerns over Windows 8.1's user interface, touch panels' high costs and difficulties in reducing overall costs, 2-in-1 devices' proportion (without counting detachable models) in total notebook shipments will account for only less than 2% in 2014.

As for Chromebooks, Digitimes Research expects the devices to have a chance to reach three million units in 2014 and account for 5% of total notebook shipments in 2015. However, the devices' shipment growth will be contributed mostly by demand for replacements for conventional Windows- or Linux-based notebooks.

Digitimes Research estimates that the top-10 brand vendors' ranking in 2014 will stay similar to that of 2013. Hewlett-Packard (HP), Toshiba and Samsung Electronics will turn conservative about their notebook businesses. Apple will see a market share drop due to adjustments in products lines.

Acer and Asustek Computer, which are expected to suffer over 20% on-year shipment drops in 2013, are relying more on entry-level notebook models. Although the two vendors may have difficulties achieving shipment growths in 2014, their market shares are expected to stay flat thanks to orders released by HP, Toshiba and Samsung.

This article is an excerpt from a Digitimes Research Special Report (2014 global notebook demand forecast). Visit our latest Special reports.

Realtime news
  • Corning announces glass advancements with Gorilla Glass 4

    Displays | 8h 50min ago

  • Touch panel pricing to drop to US$1 per inch

    Displays | 9h 17min ago

  • Digitimes Research: Taiwan LCD driver IC revenues to rise 6% in 2014

    Bits + chips | 9h 24min ago

  • China Mobile expected to reach 70 million TD-LTE users at end of 2014

    Mobile + telecom | 9h 27min ago

  • Foxconn, Innolux invest in new 6G LTPS facilities

    Displays | 9h 28min ago

  • Win Win Precision cooperates with vendor to market HeatCap in Japan

    Green energy | 10h 41min ago

  • Taiwan October export order value hits record, says MOEA

    Bits + chips | 11h 38min ago

  • Acer to launch convertible touch-screen Chromebook in 1H15

    IT + CE | 11h 40min ago

  • Corning announces glass advancements with Gorilla Glass 4

    Before Going to Press | 9h 13min ago

  • Falling LED bulb prices put pressure on LED driver IC firms

    Before Going to Press | 9h 14min ago

  • YoungTek 4Q14 sales to fall up to 10%

    Before Going to Press | 9h 31min ago

  • Taiwan IC designers see demand slowing down

    Before Going to Press | 9h 50min ago

  • eMemory intros Hybrid MTP

    Before Going to Press | 9h 50min ago

  • PCB/LCD equipment supplier Asia Neo Tech expects sales growth in 4Q14

    Before Going to Press | 9h 51min ago

  • USI raises funds

    Before Going to Press | 9h 52min ago

  • China IC design houses expand presence in touchscreen IC and fingerprint sensor markets

    Before Going to Press | 9h 53min ago

  • Acer unveils Aspire Switch, Iconia tablets, 4G phone tablet

    Before Going to Press | 11h 57min ago

  • Allsor Electronic to begin iSafe marketing

    Before Going to Press | 11h 58min ago

  • Taiwan October export order value hits record, says MOEA

    Before Going to Press | 12h 3min ago

Pause
 | 
View more
MSI X99S GAMING 9 AC
The transition to 4k TV - UHD TV market forecast, 2014-2017
TD-LTE market developments and forecast, 2014-2016
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.