Taipei, Tuesday, December 12, 2017 01:04 (GMT+8)
cloudy
Taipei
18°C
Digitimes Research: Nokia launches 5 models to ramp up market share
Kristina Shih, DIGITIMES Research, Taipei [Friday 15 November 2013]

Nokia's recent release of three Asha-series feature phones and two Lumia smartphones is aimed at ramping up the market share of Windows Phone. But the effectiveness of the strategy remains to be seen, according to Digitimes Research.

The new Nokia Asha feature phones will inevitably face competition from low-cost smartphones, as the series is positioned in the high-end feature phone market, said Digitimes Research.

Nokia shipped 5.9 million Asha phones globally in the third quarter of 2013, up from 4.3 million units in the second quarter but down from the 6.5 million units shipped a year ago, while Nokia's overall feature phone shipments grew 3.9% on quarter but declined 27.2% on year to 55.8 million units during the same period. The results show that Asha phones have not made a significant contribution to Nokia's feature phone business, Digitimes Research observed.

As for the Lumia series smartphones, although shipments of models targeting the entry-level and mid-range segments have helped boost Nokia's overall smartphone shipments, the brand is still struggling to compete in the high-end smartphone segment, Digitimes Research indicated.

Nokia's smartphone shipments arrived at 8.8 million units in the third quarter of 2013, up from 7.4 million units in the previous quarter and the 6.3 million units shipped a year earlier. Nokia's entry-level and mid-range smartphones have been selling well, but the brand is still finding it tough to compete in the high-end market segment dominated by Samsung Electronics and Apple, Digitimes Research noted.

Microsoft in September 2013 announced its acquisition of Nokia's devices and services business for EUR5.44 billion (US$7.3 billion), and the recent rollout of Nokia's new Asha and Lumia devices marked the first release of Nokia phones since the deal.

Realtime news
  • Pegatron reports decreased revenues for November

    IT + CE | 7h 23min ago

  • Lite-On Tech revenues drop on year in November

    IT + CE | 7h 23min ago

  • Radiant Opto reports increased revenues for November

    Displays | 7h 24min ago

  • D-Link revenues drop on year in November

    Mobile + telecom | 7h 24min ago

  • Foxconn Technology revenues surge 140% on year in November

    IT + CE | 7h 25min ago

  • Daxin enjoys growing performance in year-to-date results

    Before Going to Press | 2h 38min ago

  • Worldwide smart speaker sales expected to reach 30-50 million units in 2018

    Before Going to Press | 2h 48min ago

  • Topco sees small on-year growth in November revenues

    Before Going to Press | 2h 48min ago

  • Solomon Technology partners with UR for 3D vision technology development

    Before Going to Press | 3h 11min ago

  • Taiwan market: Nexstgo announces Avita Liber series notebook

    Before Going to Press | 3h 27min ago

  • China module suppliers gaining ground in smartphone competition

    Before Going to Press | 3h 27min ago

  • Cooling fan maker Power Logic scheduled for listing on December 28

    Before Going to Press | 3h 28min ago

Pause
 | 
View more
UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.