Taipei, Wednesday, October 1, 2014 16:12 (GMT+8)
mostly cloudy
Taipei
28°C
Digitimes Research: Nokia launches 5 models to ramp up market share
Kristina Shih, DIGITIMES Research, Taipei [Friday 15 November 2013]

Nokia's recent release of three Asha-series feature phones and two Lumia smartphones is aimed at ramping up the market share of Windows Phone. But the effectiveness of the strategy remains to be seen, according to Digitimes Research.

The new Nokia Asha feature phones will inevitably face competition from low-cost smartphones, as the series is positioned in the high-end feature phone market, said Digitimes Research.

Nokia shipped 5.9 million Asha phones globally in the third quarter of 2013, up from 4.3 million units in the second quarter but down from the 6.5 million units shipped a year ago, while Nokia's overall feature phone shipments grew 3.9% on quarter but declined 27.2% on year to 55.8 million units during the same period. The results show that Asha phones have not made a significant contribution to Nokia's feature phone business, Digitimes Research observed.

As for the Lumia series smartphones, although shipments of models targeting the entry-level and mid-range segments have helped boost Nokia's overall smartphone shipments, the brand is still struggling to compete in the high-end smartphone segment, Digitimes Research indicated.

Nokia's smartphone shipments arrived at 8.8 million units in the third quarter of 2013, up from 7.4 million units in the previous quarter and the 6.3 million units shipped a year earlier. Nokia's entry-level and mid-range smartphones have been selling well, but the brand is still finding it tough to compete in the high-end market segment dominated by Samsung Electronics and Apple, Digitimes Research noted.

Microsoft in September 2013 announced its acquisition of Nokia's devices and services business for EUR5.44 billion (US$7.3 billion), and the recent rollout of Nokia's new Asha and Lumia devices marked the first release of Nokia phones since the deal.

Realtime news
  • Taiwan market: Samsung launches Galaxy Note 4, Gear S and Gear Circle

    Mobile + telecom | 22min ago

  • Altera announces availability of next-generation, non-volatile MAX 10 FPGAs

    Bits + chips | 31min ago

  • Grid-scale energy storage systems launched in 2013-2014 total more than 360MW, says Navigant

    Green energy | 33min ago

  • Taiwan market: InFocus launches M510t smartphone via cooperation with Asia Pacific Telecom

    Mobile + telecom | 38min ago

  • Digitimes Research: China 4G smartphone demand fails to surge; CoolPad, Lenovo, Xiaomi unlikely to achieve 2014 targets

    Mobile + telecom | 57min ago

  • Taiwan market: Epson launches Pulsense

    IT + CE | 1h 13min ago

  • Mitac Holdings to see 3Q14 non-operating profit of NT$191 million from Synnex

    IT + CE | 1h 14min ago

  • Latin America and Caribbean region to install 9GW of solar PV within 5 years, says Solarbuzz

    Green energy | 1h 17min ago

  • Microsoft unveils Windows 10

    IT + CE | 1h 29min ago

  • JDI sees increased orders from Xiaomi

    Displays | 2h 12min ago

  • China-based foundry house XMC ties up with Spansion to develop 3D NAND flash chips

    Bits + chips | 2h 16min ago

  • TSMC, ARM announce silicon validation of ARM Cortex CPUs on 16nm FinFET process

    Bits + chips | 4h 10min ago

  • Neo Solar subsidiary sells PV power-generating stations to Chailease

    Green energy - Stockwatch | 4h 28min ago

  • China PV module makers set tough terms for Taiwan cell makers

    Green energy | 4h 36min ago

  • IC design houses to ramp up rapid charge controller ICs

    Bits + chips | 5h 43min ago

  • Korea vendors developing quantum dot TVs, says report

    Displays | Sep 30, 20:59

  • Taiwan solar cell makers adopt mixed price adjustments

    Green energy | Sep 30, 20:42

  • Digitimes Research: No mid-range digital cameras priced at US$300-400 launched globally in 3Q14

    IT + CE | Sep 30, 20:13

Pause
 | 
View more
MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.