Taipei, Thursday, March 30, 2017 08:52 (GMT+8)
showers
Taipei
25°C
Digitimes Research: iPhone shipments up over 25% on year in 3Q13
Kristina Shih, DIGITIMES Research, Taipei [Thursday 28 November 2013]

Apple shipped a total of 33.8 million iPhones, including the 5s, 5c and older models, in the third quarter of 2013, increasing 25.7% from a year earlier, according to data compiled by Digitimes Research.

Sales of the iPhone 5c have been lagging far behind the iPhone 5s because the 5c has a low price/performance ratio and a vague pricing as compared to the iPhone 5s, forcing Apple to push sales of older models with reduced prices in emerging markets, Digitimes Research said.

As a result, the ASP of iPhones dropped to a historical low of US$577.2 in the third quarter, resulting in Apple's revenues growing at a pace slower than the growth in shipments and also affecting the vendor's profitability.

After completing the first full quarter of sales in fourth-quarter 2013, sales of the new iPhone models are expected to hit a new quarterly high, but Apple is unlikely to see its market share moving upward due to low shipment growth and lack of competitiveness in emerging markets, Digitimes Research commented.

Apple remains active pushing sales of the new iPhones to China, and its pending cooperation with China Mobile, which accounts for 70% of China's mobile phone user market, will be a shot in the arm for its efforts to ramp up its share in China.

Sales of iPhones in Japan have been growing steadily, although the impact of sales of new iPhones to the market by an additional distributor, NTT DoCoMo, has not been fully revealed. With NTT DoCoMo holding a leading market share in terms of the number of mobile users, shipments of iPhones in Japan are expected to grow significantly in the fourth quarter, Digitimes Research indicated.

iPhone pricing

Source: Company, compiled by Digitimes, November 2013

Realtime news
  • Clevo sees weak profits in 2016, but expects strong performance in 2017

    IT + CE | 9h 54min ago

  • Revenues from flexible AMOLED displays on pace to exceed rigid AMOLED panels in 3Q17, says IHS

    Displays | 9h 56min ago

  • New Wafer Works China plant to come online in 2018, says report

    Bits + chips - Newswatch | 9h 59min ago

  • LeEco may be unable to acquire Vizio due to strict foreign exchange policies

    Before Going to Press | 10h 13min ago

  • Getac Technology nets NT$3.68 per share for 2016

    Before Going to Press | 10h 15min ago

  • Simplo to cut capital by 40%

    Before Going to Press | 10h 16min ago

  • Asustek ZenFone 4 may not come with Snapdragon 835

    Before Going to Press | 10h 16min ago

  • ECS reports losses for 2016

    Before Going to Press | 10h 25min ago

  • ESD solution provider Amazing Microelectronic sees earnings up 70% in 2016

    Before Going to Press | 10h 26min ago

  • Quanta suffers revenue drop, but increased profits in 2016

    Before Going to Press | 10h 35min ago

  • Chunghwa Telecom launches smart FunPark Watch for children

    Before Going to Press | 10h 36min ago

  • BLU maker Coretronic to hand out cash dividend of NT$3.5 for 2016

    Before Going to Press | 10h 44min ago

  • Flytech Technology to deal out 2016 dividend of NT$5

    Before Going to Press | 11h 52min ago

  • Samsung Galaxy S8 to be available starting mid-April

    Before Going to Press | 11h 53min ago

  • Gigastorage to not hand out 2016 dividend

    Before Going to Press | 11h 55min ago

  • Global Lighting Technologies nets NT$6.05 per share for 2016

    Before Going to Press | 11h 56min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.