With brand vendors aggressively investing in the second half of 2013, 8-inch tablets accounted for 15.2% of global tablet shipments in December, while Android-based tablets acquired a combined 53.2% shipment share in the month. Almost 50% of global tablets featured 2GB memory in December, helping the specification to become the mainstream for tablets.
8-inch tablets saw their shipment share rise significantly from 5.9% in September 2013 to over 15% in December because of the entry of Windows-based 8-inch tablets. Intel's release of its Bay Trail-based processors have relieved Windows-based tablets from power-efficiency concerns, prompting first-tier PC brand vendors such as Lenovo, Acer and Dell to release related devices, Digitimes Research's figures showed.
The increase in 8-inch models' shipment share was partly contributed by brand vendors diversifying their tablet businesses. Because the 7-inch segment has already been occupied by white-box and brand vendors' entry-level products, and only leading players such as Samsung Electronics, Google and Amazon are able to achieve product visibility, many vendors are now trying to expand into the 8-inch segment, hoping to achieve better gross margins.
Samsung was one of the aggressive vendors during the year-end holiday sales and has recently cut its Galaxy Tab 3 7.0 price to US$149, and offered competitive prices for its Galaxy Tab 3 8.0 and 10.1.
Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.