Taipei, Wednesday, May 25, 2016 22:54 (GMT+8)
scattered thunderstorms
Taipei
29°C
Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China
Kristina Shih, DIGITIMES Research, Taipei [Friday 17 January 2014]

Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawai. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.

China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.

Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.

Due to the lower price-performance ratios, Asustek's goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.

Realtime news
  • Taiwan market: Smartphone sales slow down in April

    Mobile + telecom - Newswatch | 14min ago

  • ASE, SPIL halt trading pending release of material information

    Bits + chips | 1h 53min ago

  • Sony sees strong LCD TV sales in 2016

    Before Going to Press | 57min ago

  • Big Data Expo 2016 begins on May 25 in China

    Before Going to Press | 1h 2min ago

  • Taiwan market: Samsung launches Galaxy J7 2016 and J5 2016

    Before Going to Press | 1h 36min ago

  • Small motherboard players aggressively seeking new business opportunities

    Before Going to Press | 1h 54min ago

  • Taiwan market: Smartphone sales slow down in April

    Before Going to Press | 2h 13min ago

  • Market watchers pessimistic about 2-in-1 market

    Before Going to Press | 2h 20min ago

  • Server management SoC provider Aspeed to see revenues grow 30% in 2016

    Before Going to Press | 2h 21min ago

  • MLS reportedly cooperates with IDG Capital Partners to bid for Ledvance

    Before Going to Press | 2h 38min ago

  • DLC-coated glass to potentially replace sapphire cover glass

    Before Going to Press | 2h 40min ago

  • Digitimes Research: Japan begins to utilize Wi-SUN technology

    Before Going to Press | 2h 47min ago

  • UltraChip revenues to rise in 2Q, 3Q16

    Before Going to Press | 2h 49min ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

China smartphone market and industry - 1Q 2016

CHINA SMARTPHONE | May 25, 17:39

Smartphone shipments to the China market in the first quarter of 2016 reached 104.7 million units

Taiwan large-size LCD panels – 1Q 2016

TAIWAN LCD PANEL | May 16, 14:02

Taiwan's large-size TFT LCD panel production in the first quarter of 2016 took a major hit as a strong earthquake damaged Innolux's fabs in southern Taiwan.

Taiwan notebooks – 1Q 2016

TAIWAN MOBILE DEVICE | May 9, 14:28

The global notebook market continued to slump in the first quarter, with shipments going down. Vendors were less interested in boosting shipment volume than in improving their profitability by focusing more on midrange and high-end models.

China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.