Taipei, Tuesday, July 26, 2016 00:06 (GMT+8)
scattered thunderstorms
Taipei
31°C
Digitimes Research: MediaTek to continue eating into Spreadtrum market share
Eric Lin, DIGITIMES Research, Taipei [Thursday 20 March 2014]

Despite the slow-season performance of China's smartphone market, chipmaker MediaTek's smartphone application processor (AP) shipments in the first quarter continue to see strong growth like it did during the previous quarter. The good price/performance ratios of MediaTek's entry-level and mid-range WCDMA smartphone APs have boosted their popularity among emerging markets.

Seeing MediaTek's rapid penetration into emerging markets, its competitors, particularly Spreadtrum, face great challenges defending their market shares. Spreadtrum used to focus on supplying EDGE and WCDMA smartphone AP products to emerging markets, but its shipments have begun to drop sharply since early 2014 with a pace even faster than the decline its single-core TD-SCDMA products saw during the second half of 2013.

According to Digitimes Research's figures, Spreadtrum's smartphone AP shipments in January and February 2014 were only half of those of the same months in 2013 and were even lower than its monthly average of the second half of 2013. Although market watchers expect the China chipmaker's shipments to improve in March, it is unlikely to help it fully regain the market share it has lost to MediaTek.

Spreadtrum was originally set to release its 3-mode LTE smartphone AP products in April, but the China government's policy change requiring five-mode support is expected to dampen Spreadtrum's shipments in the second half of the year.

In the second half, Spreadtrum will release its baseband-integrated tablet APs to increase its presence in the market, but with MediaTek already dominating the market and Qualcomm aggressively trying to make forays into the segment, the China-based maker will be unlikely to have any advantage in terms of product specifications or prices.

Enty-level smartphones and tablets are starting to adopt quad-core APs, but Spreadtrum's quad-core APs and solutions are immature. Its clients have started turning to MediaTek's solutions for their devices, which means Spreatrum will have a difficult year.

Topics: Page 2

Companies: MediaTek

Realtime news
  • Digitimes Research: Taiwan sees decreased smartphone ODM/OEM shipments in 2Q16

    Mobile + telecom | 3h 37min ago

  • Panel cutting service provider Nanoplus to debut on Taiwan emerging stock market, says paper

    Displays - Newswatch | 3h 37min ago

  • Pepper enters into Taiwan service market

    Before Going to Press | 3h 26min ago

  • Wi-Fi Alliance to launch certification for compatibility with WiGig MMW technology

    Before Going to Press | 3h 32min ago

  • Notebook players less aggressive about using USB Type C

    Before Going to Press | 3h 32min ago

  • Posiflex Technology nets NT$4.25 per share for 1H16

    Before Going to Press | 3h 55min ago

  • Shunfeng International Clean Energy loses CNY246 million in 1H16 due to inability to get PV power on grid

    Before Going to Press | 3h 56min ago

  • Taiwan market: Samsung Electronics to launch smartphone/table hybrid Galaxy Tab J

    Before Going to Press | 3h 56min ago

  • Chip orders for notebooks from Huawei and Xiaomi falling, say sources

    Before Going to Press | 3h 57min ago

  • 2Q16 global smart watch shipments down 32% on year, says IDC

    Before Going to Press | 3h 57min ago

  • Panel cutting service provider Nanoplus to debut on Taiwan emerging stock market in August

    Before Going to Press | 3h 58min ago

  • Holtek 2Q16 profits rise 20% sequentially

    Before Going to Press | 3h 58min ago

  • Win Semi looks to up to 5% revenue growth in 3Q16

    Before Going to Press | 3h 58min ago

  • Component makers to see weak orders for tablets and wearables

    Before Going to Press | 3h 59min ago

  • Raydium reports NT$2.69 EPS for 1H16

    Before Going to Press | 4h ago

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

Global tablet market – 1Q 2016

GLOBAL TABLET | Jun 1, 14:09

There were an estimated 44.89 million tablets shipped globally during the first quarter of 2016, falling 31.3% on quarter and 12.1% on year.

China smartphone AP shipments – 1Q 2016

CHINA SMARTPHONE AP | May 27, 16:04

First-quarter 2016 smartphone AP shipments in China were slow with a sequential decrease of 16.9%.

Taiwan handsets – 1Q 2016

TAIWAN MOBILE DEVICE | May 26, 16:04

Taiwan's handset brand vendors and ODMs both saw sharp declines in their shipments in the first quarter of 2016. The brand vendors' shipments will improve in the second quarter due to launches of new models, but the ODM shipments will drop further.

Taiwan server shipment forecast and industry analysis, 2016
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.