Taipei, Thursday, July 31, 2014 13:56 (GMT+8)
mostly cloudy
Taipei
31°C
Digitimes Research: MediaTek to continue eating into Spreadtrum market share
Eric Lin, DIGITIMES Research, Taipei [Thursday 20 March 2014]

Despite the slow-season performance of China's smartphone market, chipmaker MediaTek's smartphone application processor (AP) shipments in the first quarter continue to see strong growth like it did during the previous quarter. The good price/performance ratios of MediaTek's entry-level and mid-range WCDMA smartphone APs have boosted their popularity among emerging markets.

Seeing MediaTek's rapid penetration into emerging markets, its competitors, particularly Spreadtrum, face great challenges defending their market shares. Spreadtrum used to focus on supplying EDGE and WCDMA smartphone AP products to emerging markets, but its shipments have begun to drop sharply since early 2014 with a pace even faster than the decline its single-core TD-SCDMA products saw during the second half of 2013.

According to Digitimes Research's figures, Spreadtrum's smartphone AP shipments in January and February 2014 were only half of those of the same months in 2013 and were even lower than its monthly average of the second half of 2013. Although market watchers expect the China chipmaker's shipments to improve in March, it is unlikely to help it fully regain the market share it has lost to MediaTek.

Spreadtrum was originally set to release its 3-mode LTE smartphone AP products in April, but the China government's policy change requiring five-mode support is expected to dampen Spreadtrum's shipments in the second half of the year.

In the second half, Spreadtrum will release its baseband-integrated tablet APs to increase its presence in the market, but with MediaTek already dominating the market and Qualcomm aggressively trying to make forays into the segment, the China-based maker will be unlikely to have any advantage in terms of product specifications or prices.

Enty-level smartphones and tablets are starting to adopt quad-core APs, but Spreadtrum's quad-core APs and solutions are immature. Its clients have started turning to MediaTek's solutions for their devices, which means Spreatrum will have a difficult year.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Topics: Page 2

Companies: MediaTek

Realtime news
  • MediaTek 3Q14 revenues to grow 6-11% on quarter, say sources

    Bits + chips | 16min ago

  • China polysilicon maker LDK Solar to resume production

    Before Going to Press | Jul 30, 21:33

  • Digitimes Research: Taiwan ships 351 million small-to-medium-size panels in 2Q14

    Before Going to Press | Jul 30, 21:32

  • Digitimes Research: Xiaomi continues to rank as number one smartphone vendor in China in 2Q14

    Before Going to Press | Jul 30, 21:31

  • ASE to ramp up SiP packaging revenues in 2014

    Before Going to Press | Jul 30, 20:36

  • Innolux to decrease reliance on China market

    Before Going to Press | Jul 30, 20:08

  • Wah Lee 3Q14 revenues to move higher

    Before Going to Press | Jul 30, 20:07

  • Growth in global panel demand to exceed growth in supply, says AUO

    Before Going to Press | Jul 30, 20:07

  • AUO expects 3Q14 small- to medium-size panel shipments to rise 5-8% sequentially

    Before Going to Press | Jul 30, 20:05

  • Taiwan market: Everlight Electronics expected to ship 2.6 million LED light bulbs in 2014

    Before Going to Press | Jul 30, 20:03

  • AUO 2Q14 net profit hits 4-year high

    Before Going to Press | Jul 30, 20:02

  • China market: LCD TV sales in 1H14 down on year, says China Market Monitor

    Before Going to Press | Jul 30, 20:01

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

Taiwan handsets – 2Q 2014

TAIWAN ICT | Jul 30, 09:17

HTC's launch of its new smartphone models shot up both its own shipments and the overall shipments from Taiwan's handset sector in the second quarter. Although own-brand shipments were strong, ODM shipments were sluggish.

Taiwan digital cameras – 2Q 2014

TAIWAN ICT | Jul 30, 09:15

Taiwan makers saw a rare rise in their DSC shipments in the second quarter of 2014, thanks to strong orders from clients who were launching new models for the spring season. While their shipments stand little chance of returning to levels seen in the pre-smartphone...

Taiwan notebooks – 2Q 2014

TAIWAN ICT | Jul 23, 12:53

Taiwan's notebook makers saw an unexpected sequential rise in shipments in the second quarter after the end of Microsoft's support for Windows XP generated a wave of replacement demand. Compared to the same period of last year, their shipments still dropped....

2014 global smartphone market forecast
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.