Taipei, Friday, March 27, 2015 10:18 (GMT+8)
light rain
Taipei
18°C
Digitimes Research: Microsoft facing difficulties in 3 major segments
Danny Kuo, DIGITIMES Research, Taipei [Monday 21 April 2014]

Microsoft's operating system business has been seeing internal conflicts and external threats in areas such as technology development, partner relations and operating model. Without a clear long-term strategy, the software giant will need to gradually improve these issues soon, according to Digitimes Research.

In terms of technology development, demand for the new desktop Windows operating system has been weak since Microsoft has placed its focus on strengthening Windows 8's touchscreen control, causing an inconvenience for users who are used to mice and keyboards. Windows RT 8.1 is currently having issues over weak performance and lack of applications, while Windows Phone is seeing problems in application compatibility.

As for the partner relations, PC brand vendors are gradually accepting Google's Chrome OS and even trying to provide dual-OS solutions. Microsoft's Surface tablets also created a conflict of interest with its tablet vendor partners. With Windows-based smartphones continuing to fall behind Android-based models, most smartphone vendors have placed less attention on Windows Phone and started dropping support after the software giant's acquisition of Nokia.

In terms of operating model, Android has always been free, while Apple also started offering OS X for free with the release of 10.9, but Microsoft continues to charge licensing fees which its putting pressure on its operations.

To gain competitiveness, Microsoft announced in April free licensing for smart devices with a 9-inch and below display. Such a strategy is expected to help Microsoft regain some momentum in the smart device competition, Digitimes Research analyzed.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Senao Networks steps into industrial computing

    Mobile + telecom | 11h 45min ago

  • Commercial TV market in China expected to reach 3.35 million in 2015, says firm

    Displays | 11h 47min ago

  • Tablet vendors looking to tackle niche markets in 2015

    IT + CE | 11h 49min ago

  • Inotera board approves NT$34.4 billion for transition to 20nm

    Bits + chips - Stockwatch | 11h 51min ago

  • Nan Ya Photonics exhibits omni-directional LED light bulb

    LED | 11h 52min ago

  • Taiwan IC design houses gearing up to offer solutions for USB Type-C

    Bits + chips | 11h 55min ago

  • Getac chairman expects over 15% on-year growth in rugged PC shipments in 2015

    IT + CE | 11h 58min ago

  • Connected embedded navigation shipments to exhibit a CAGR of 31.6% between 2015-2020, says ABI Research

    IT + CE | 12h 1min ago

  • Lenovo separates mobile business unit by brand

    Mobile + telecom | 12h 4min ago

  • LCD driver IC makers eyeing display developments in auto industry

    Before Going to Press | 12h 13min ago

  • Foxconn to cooperate with SK C&C to tap China IT service market

    Before Going to Press | Mar 26, 20:41

  • Taiwan market: Tsann Kuen online store ranks 5th largest B2C platform

    Before Going to Press | Mar 26, 20:40

  • Digitimes Research: Tianma expects new high-end display fabs to enter production in 2H15

    Before Going to Press | Mar 26, 20:38

  • Taiwan market: Samsung to launch Galaxy S6, S6 Edge

    Before Going to Press | Mar 26, 20:38

  • Qualcomm, MediaTek shifting some 28nm chip orders away from TSMC

    Before Going to Press | Mar 26, 20:35

  • AOpen to not deal out dividend for 2014

    Before Going to Press | Mar 26, 20:34

  • Pegatron to hike automation at factories in China

    Before Going to Press | Mar 26, 20:34

  • Green Energy Technology to not deal out dividend for 2014

    Before Going to Press | Mar 26, 20:32

  • Qisda to deal out 2014 dividend of NT$0.60

    Before Going to Press | Mar 26, 20:32

  • Danen Technology suffers 2014 loss

    Before Going to Press | Mar 26, 20:31

Pause
 | 
View more

High-brightness LED market trends and forecast, 2015

RESEARCH EXTRAS | Mar 16, 17:50

Digitimes Research forecasts that in 2015, the global high-brightness (HB) LED industry will have annual growth of 7.5% in terms of output, reaching US$13.7 billion. The total number of LEDs used will reach 186 billion units, representing annual growth of 32.6%,...

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN DISPLAY SYSTEM | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

2015 global AP market forecast and vendor analysis
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.