Taipei, Monday, April 27, 2015 12:28 (GMT+8)
partly cloudy
Taipei
29°C
Amazon introduces Fire smartphone
Press release, June 19; Joseph Tsai, DIGITIMES [Thursday 19 June 2014]

Amazon has unveiled Fire, the first smartphone designed by the company and features Amazon's Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way consumers hold, view, and move the Fire. Firefly quickly recognizes things in the real world, web and email addresses, phone numbers, QR and barcodes, movies, music, and products, and lets consumers take action in seconds, all with a press of the Firefly button.

Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine.

Dynamic Perspective features include one-handed gestures for auto-scroll, tilt, swivel and peek for quicker, easier navigation and a better media and entertainment experience; and the enhanced carousel for developers to customize the contents of their dynamic app and how it responds to user actions, Amazon claimed.

Firefly combines Amazon's catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and barcodes, plus over 100 million items, including movies, TV episodes, songs, and products.

Fire is built using materials including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area. The smartphone also features Qualcomm's quad-core Snapdragon 2.2GHz processor, 2GB RAM, 4.7-inch HD display, global LTE and connectivity with nine bands of LTE, four bands of GSM, five bands of UMTS for better voice coverage and faster data speeds, 802.11ac support, Wi-Fi channel bonding, NFC, and Bluetooth.

The smartphone is also equipped with a custom-tuned 13-megapixel rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and HDR capabilities, and a 2.1-megapixel front-facing camera.

Fire ships on July 25 and is available exclusively on AT&T. Fire with 32GB is available for US$199 with a two-year contract.

Amazon Fire smartphone

Amazon Fire smartphone
Photo: Company

How China is shaping the LTE/TD-LTE market in 2015
Trends and forecasts for the China FPD industry, 2014-2017
2015 global notebook demand forecast
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.