Taipei, Friday, July 31, 2015 07:15 (GMT+8)
partly cloudy
Taipei
26°C
Digitimes Research: Google to expand Chromebooks into consumer market
Joanne Chien, DIGITIMES Research, Taipei [Friday 27 June 2014]

Introduced in 2011, the Chromebook was initially developed mainly for the education sector and has achieved outstanding sales in the past two years. During Google I/O 2014, Google announced plans to further integrate Android with the Chromebook, and Digitimes Research believes the tech giant is looking to expand the Chromebook' presence in the consumer market in the second half of 2014, an expected business direction after Google placed both its Android and Chrome teams under the management of Sundar Pichai in March 2013.

With growing demand from the education sector plus new demand from the consumer market, the Chromebook's share in the notebook market is expected to reach 4-5% in 2014, Digitimes Research forecasts.

Market changes and application services developments will also affect Chromebook products' future development direction and Digitimes Research expects new Chromebook products to become available as soon as the third quarter of 2014. The number of Chromebook models with different touch panels, industrial designs and ARM processor choices, will increase and boost their prices.

To counter Google's aggressive move for the Chromebook, Microsoft released the Windows 8.1 with bing project in April and started releasing US$249 notebooks that it jointly developed with brand vendors in May.

Considering the price/performance ratio, most brand vendors have neglected Microsoft's original plan of using solid state drive (SSD) and instead adopted traditional hard disc drives (HDDs) for their US$249 notebooks, causing these devices to have a bulky appearance. Although the Wintel-based devices are expected to enjoy strong sales, they are still unable to get rid of the stereotype that low-price Wintel notebooks are unable to come in a slim form factor.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • ASE expects to post revenue growth through 4Q15

    Bits + chips | 9h 18min ago

  • Coretronic reports 2Q15 performance

    Displays | 9h 19min ago

  • Taiwan market: Chunghwa Telecom sees 4G user base increase to 2.9 million

    Mobile + telecom | 9h 20min ago

  • Energy management revenues for healthcare markets expected to reach US$2.2 billion by 2024, says report

    Green energy | 9h 22min ago

  • Hua Hong Semiconductor, QST announce 3-axis gyroscope SoC

    Bits + chips | 9h 23min ago

  • UMC slows 28nm ramp

    Bits + chips | 9h 25min ago

  • Taiwan IC design houses expect orders for handsets to pick up in August

    Before Going to Press | 9h 46min ago

  • China market: Meizu to launch inexpensive smartphone

    Before Going to Press | 9h 47min ago

  • Notebook component makers shift to server applications along with ODMs

    Before Going to Press | 9h 48min ago

  • Taiwan market: Samsung launches Galaxy Tab 4 7.0, Galaxy Grand Prime

    Before Going to Press | 9h 49min ago

  • Silicon Motion to offer solutions for 3D XPoint devices

    Before Going to Press | 9h 50min ago

  • UMC slows 28nm ramp

    Before Going to Press | 9h 51min ago

  • Adlink Technology posts 1H15 net EPS of NT$1.77

    Before Going to Press | 9h 52min ago

  • Digitimes Research: China smartphone AP shipments to grow 23.5% in 2H15

    Before Going to Press | 9h 53min ago

  • Silitech Technology nets NT$0.47 per share for 1H15

    Before Going to Press | 9h 53min ago

  • AMOLED smartphone panels increase 20% in 1H15

    Before Going to Press | 9h 54min ago

  • Hydis continuing with factory shutdown despite ongoing protests

    Before Going to Press | 9h 54min ago

  • Innolux conservative about 2H15 performance

    Before Going to Press | 9h 55min ago

  • Taiwan market: Xiaomi cooperates with Uber to deliver smartphone purchases

    Before Going to Press | 9h 56min ago

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan LCD monitors – 2Q 2015

TAIWAN DISPLAY SYSTEM | Jul 30, 15:17

Taiwan's LCD monitor makers have been dogged by a downturn amid a weakening PC market. Competition from Korea and China players has also increased.

Taiwan notebooks - 2Q 2015

TAIWAN MOBILE DEVICE | Jul 24, 15:33

The global notebook market remained sluggish in the second quarter of 2015. The seasonal pattern that has governed the notebook market previously will not appear in 2015, with Taiwan makers set to see on-year declines in the shipments during the second half of...

Taiwan LCD TVs – 1Q 2015

TAIWAN DISPLAY SYSTEM | May 22, 15:51

Taiwan's LCD TV makers saw strong seasonal impacts in the first quarter of 2015. Shipments to North America saw a particularly sharp decline as a result of reduced procurement from Mexico and major client Toshiba quitting the North America market.

Developments in the UV LED industry
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.