Taipei, Thursday, July 28, 2016 07:22 (GMT+8)
thunderstorms
Taipei
32°C
Digitimes Research: Android TV facing same difficulties as Google TV; Chromecast to boost user attachment
Tom Lo, DIGITIMES Research, Taipei [Tuesday 1 July 2014]

During Google I/O 2014, the Internet giant introduced Android TV as the successor of Google TV and added new features into its Chromecast. Digitimes Research believes that Android TV did not resolve the difficulties that Google TV faces, but only resembles the giant's return to the TV business. Chromecast's new features are expected to add social applications onto the device, increasing users' attachment to the product and start benefiting Android-based handheld devices.

Android TV's main functions include voice search on video, video recommendation, OTT and games. Some of the functions are improvements from the defects of the first-generation Google TV, but most of them were already being adopted in the second-generation Google TV or some vendors' Smart TVs.

For example, voice search and the video recommendation are able to improve Google TV's drawbacks on the keyboard input usage experience, but the functions have already been integrated by Samsung Electronics and LG Electronics into their smart TVs and are also being supported by the second-generation Google TV.

Digitimes Research believes the most important message Android TV has delivered is the TV's entry into the Android ecosystem. Google's statements: "Just giving television the same level of attention as phones and tablets" and "one Android SDK for all form-factors" imply that Android TV will help accelerate the creation of new apps, but a rich app database does not necessarily create killer applications and the issue is what Google will need to face when re-entering the TV market.

As for Chromecast's new features, they are mainly helping the device to become more suitable for social interactions. The new features include connections between a smartphone and Chromecast without needing the same Wi-Fi area; "Backdrop" for displaying smartphone photos on a TV and ability to mirror an Android device's display onto a TV.

With the mirroring function able to provide the sharing of any content from an Android-based smartphone, the feature is expected to significantly boost Chromecast's capabilities. Since the function only supports some specific Android smartphones, Chromecast's popularity is expected to start providing benefits to Android-based handheld devices, Digitimes Research analyzed.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Analog Devices, Linear to merge

    Bits + chips | 9h 47min ago

  • UMC looks to 2-3% shipment growth in 3Q16

    Bits + chips | 9h 48min ago

  • BlackBerry launches new Android smartphone

    Mobile + telecom - Newswatch | 9h 49min ago

  • SPIL reports NT$0.90 EPS for 2Q16

    Bits + chips | 9h 50min ago

  • Pegatron automates factory in Shanghai, says chairman

    IT + CE | 9h 51min ago

  • Nanya 2Q16 profits fall

    Bits + chips | 9h 54min ago

  • Connector maker Sinbon reports earnings for 2Q16

    IT + CE - Newswatch | 9h 56min ago

  • Digitimes Research: Taiwan ships nearly 8.5 million LCD TVs in 2Q16

    Displays | 9h 56min ago

  • Digitimes Research: Over 4,000 models of LTE-enabled devices launched as of February 2016

    Mobile + telecom | 9h 58min ago

  • Innolux turns to focus on shipping whole-set products to increase profits

    Before Going to Press | 9h 22min ago

  • Sharp reportedly sees improving profitability

    Before Going to Press | 9h 23min ago

  • Xiaomi announces new Mi Book Air notebooks

    Before Going to Press | 10h 11min ago

  • Connector maker Sinbon reports earnings for 2Q16

    Before Going to Press | 10h 12min ago

  • Taiwan sets aside budget of NT$107.85 billion for development of science and technology in 2017

    Before Going to Press | 10h 12min ago

  • China reaches total PV installation capacity of 22GWp in 1H16, says NEA

    Before Going to Press | 10h 13min ago

  • MLS large production capacity to complement Osram brand reputation, says MLS president

    Before Going to Press | 10h 13min ago

  • LeEco to acquire Vizio

    Before Going to Press | 10h 14min ago

  • BlackBerry launches new Android smartphone

    Before Going to Press | 10h 15min ago

  • Vizio acquisition expected to push LeTV-Foxconn partnership

    Before Going to Press | 10h 16min ago

Pause
 | 
View more
IFSEC
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.