Taipei, Tuesday, April 28, 2015 01:14 (GMT+8)
mostly cloudy
Taipei
25°C
Digitimes Research: Android TV facing same difficulties as Google TV; Chromecast to boost user attachment
Tom Lo, DIGITIMES Research, Taipei [Tuesday 1 July 2014]

During Google I/O 2014, the Internet giant introduced Android TV as the successor of Google TV and added new features into its Chromecast. Digitimes Research believes that Android TV did not resolve the difficulties that Google TV faces, but only resembles the giant's return to the TV business. Chromecast's new features are expected to add social applications onto the device, increasing users' attachment to the product and start benefiting Android-based handheld devices.

Android TV's main functions include voice search on video, video recommendation, OTT and games. Some of the functions are improvements from the defects of the first-generation Google TV, but most of them were already being adopted in the second-generation Google TV or some vendors' Smart TVs.

For example, voice search and the video recommendation are able to improve Google TV's drawbacks on the keyboard input usage experience, but the functions have already been integrated by Samsung Electronics and LG Electronics into their smart TVs and are also being supported by the second-generation Google TV.

Digitimes Research believes the most important message Android TV has delivered is the TV's entry into the Android ecosystem. Google's statements: "Just giving television the same level of attention as phones and tablets" and "one Android SDK for all form-factors" imply that Android TV will help accelerate the creation of new apps, but a rich app database does not necessarily create killer applications and the issue is what Google will need to face when re-entering the TV market.

As for Chromecast's new features, they are mainly helping the device to become more suitable for social interactions. The new features include connections between a smartphone and Chromecast without needing the same Wi-Fi area; "Backdrop" for displaying smartphone photos on a TV and ability to mirror an Android device's display onto a TV.

With the mirroring function able to provide the sharing of any content from an Android-based smartphone, the feature is expected to significantly boost Chromecast's capabilities. Since the function only supports some specific Android smartphones, Chromecast's popularity is expected to start providing benefits to Android-based handheld devices, Digitimes Research analyzed.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Acer will compete in PC market to the last, says CEO

    IT + CE | 3h 7min ago

  • Digitimes Research: Global tablet shipments in 1Q15 down 35.3% on quarter

    IT + CE | 3h 11min ago

  • Over 60 million iPhone 6s to be shipped in 2Q15, say Taiwan makers

    Mobile + telecom | 3h 15min ago

  • Global handset demand likely to disappoint in 2015, say Taiwan IC design houses

    Bits + chips | 3h 17min ago

  • Silicon Motion to acquire China PCIe SSD firm

    Bits + chips | 3h 20min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Displays | 3h 22min ago

  • CSOT launches new 8.5G fab estimated to bring over US$3 billion a year in revenues

    Displays | 3h 24min ago

  • MediaTek reportedly uses TSMC 20nm process to manufacture 10-core chip solutions

    Bits + chips | 3h 37min ago

  • Policies are more important than facilities for Taiwan to promote art innovation, says Acer founder

    Before Going to Press | 3h 49min ago

  • Acer prefers profitability to PC shipment growth, says founder

    Before Going to Press | 3h 53min ago

  • Tainergy to issue 50 million new shares to raise capital

    Before Going to Press | 3h 59min ago

  • Asustek, Samsung, LG looking to in-house developed operating systems for smart watches, say Taiwan makers

    Before Going to Press | 4h 1min ago

  • Netronix to deal out 2014 dividend of NT$5.00

    Before Going to Press | 4h 5min ago

  • Taiwan market: Samsung to launch entry-level tablet Galaxy Tab A

    Before Going to Press | 4h 5min ago

  • Silicon Motion to acquire China PCIe SSD firm

    Before Going to Press | 4h 9min ago

  • Largan to deal out 2014 dividend of NT$51.00

    Before Going to Press | 4h 10min ago

  • AUO talks up business strategy in 2015

    Before Going to Press | 4h 10min ago

  • PV system vendors, China and Taiwan makers cooperate to develop PERC Mono Like solar cells

    Before Going to Press | 4h 11min ago

  • Digitimes Research: Taiwan makers small- to medium-size panels drop over 19% in 1Q15

    Before Going to Press | 4h 18min ago

  • Digitimes Research: Taiwan IC design industry output value to rise 14.3% in 2Q15

    Before Going to Press | 4h 19min ago

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2015
2015 global tablet demand forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.