Taipei, Tuesday, December 23, 2014 13:15 (GMT+8)
mostly cloudy
Taipei
22°C
Digitimes Research: Android TV facing same difficulties as Google TV; Chromecast to boost user attachment
Tom Lo, DIGITIMES Research, Taipei [Tuesday 1 July 2014]

During Google I/O 2014, the Internet giant introduced Android TV as the successor of Google TV and added new features into its Chromecast. Digitimes Research believes that Android TV did not resolve the difficulties that Google TV faces, but only resembles the giant's return to the TV business. Chromecast's new features are expected to add social applications onto the device, increasing users' attachment to the product and start benefiting Android-based handheld devices.

Android TV's main functions include voice search on video, video recommendation, OTT and games. Some of the functions are improvements from the defects of the first-generation Google TV, but most of them were already being adopted in the second-generation Google TV or some vendors' Smart TVs.

For example, voice search and the video recommendation are able to improve Google TV's drawbacks on the keyboard input usage experience, but the functions have already been integrated by Samsung Electronics and LG Electronics into their smart TVs and are also being supported by the second-generation Google TV.

Digitimes Research believes the most important message Android TV has delivered is the TV's entry into the Android ecosystem. Google's statements: "Just giving television the same level of attention as phones and tablets" and "one Android SDK for all form-factors" imply that Android TV will help accelerate the creation of new apps, but a rich app database does not necessarily create killer applications and the issue is what Google will need to face when re-entering the TV market.

As for Chromecast's new features, they are mainly helping the device to become more suitable for social interactions. The new features include connections between a smartphone and Chromecast without needing the same Wi-Fi area; "Backdrop" for displaying smartphone photos on a TV and ability to mirror an Android device's display onto a TV.

With the mirroring function able to provide the sharing of any content from an Android-based smartphone, the feature is expected to significantly boost Chromecast's capabilities. Since the function only supports some specific Android smartphones, Chromecast's popularity is expected to start providing benefits to Android-based handheld devices, Digitimes Research analyzed.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Topics: Page 2

Realtime news
  • China government tightens tax incentives, subsidies to enterprises

    IT + CE | 54min ago

  • Delta Electronics lands orders for distributed, low-power inverters form Japan, say papers

    Green energy - Newswatch | 1h 27min ago

  • Xiaomi may adopt sapphire for covers of 5.7-inch smartphone

    Mobile + telecom | 1h 33min ago

  • Lof Solar sues Sunshine PV for alleged patent infringement

    Green energy | 1h 41min ago

  • TV panel growth estimated at 3.4% in 2015, says WitsView

    Displays | 1h 48min ago

  • Automotive-use LED market value to reach US$2.5 billion by 2018, says LEDinside

    LED | 1h 52min ago

  • China market: LeTV aims to ship 3-4 million own-brand LCD TVs in 2015

    Displays | 1h 56min ago

  • G-Tech to expand 3D-forming glass capacity

    Displays | 1h 58min ago

  • PSI to list on Taiwan emerging stock market

    Bits + chips | 2h 12min ago

  • Global semiconductor market set for strongest growth in four years in 2014, says IHS

    Bits + chips | 2h 13min ago

  • Faraday and Fresco Logic jointly develop 55nm USB 3.1 host controller, says report

    Bits + chips - Stockwatch | 2h 38min ago

  • Computex 2015 out of booths

    IT + CE | Dec 22, 21:58

  • Taiwan attracts foreign direct investment of over US$4.4 billion in January-November, says MOEA

    Bits + chips | Dec 22, 21:56

  • Taiwan November export order value down sequentially, up on year, says MOEA

    Bits + chips | Dec 22, 21:54

  • Panasonic said to shut down last PCB factory

    Bits + chips | Dec 22, 21:47

  • HLMC said to invest NT$100 billion to build new fab

    Bits + chips | Dec 22, 21:36

  • Sugon unveils new China-developed cloud computing operating system

    Before Going to Press | Dec 22, 21:23

  • Mitsui Chemical and SKC to merge polyurethane material businesses

    Before Going to Press | Dec 22, 21:22

  • Digitimes Research: China OGS touch panel makers hiking GFF capacity

    Before Going to Press | Dec 22, 21:21

  • Server PCB specialist Allied Circuit positive about 2015

    Before Going to Press | Dec 22, 21:16

  • UTAC to set up 12-inch wafer level packaging line in Taiwan

    Before Going to Press | Dec 22, 21:16

  • MediaTek shipments for 4G smartphones to exceed 30 million units in 2014, says report

    Before Going to Press | Dec 22, 21:11

Pause
 | 
View more

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

Advantest
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.