Taipei, Monday, November 24, 2014 22:03 (GMT+8)
haze
Taipei
22°C
Digitimes Research: Ultra HD TV demand grows in Japan in May
Hana Hu, DIGITIMES Research, Taipei [Friday 11 July 2014]

Japan's Ultra HD TV channel, Channel4K, started pilot broadcast on June 2, 2014 and Digitimes Research has found that sales of Ultra HD TV sets continue to enjoy stable growth despite a recent rise in the country's consumption tax. In May 2014, 2.4% of TVs sold in the Japan market were Ultra HD models, which also made up 12.3% of overall sales value, the first time that the percentage has surpassed 10%.

In terms of sizes, 50-inch and above models accounted for 20.2% of Japan's overall TV shipments and 36.5% of overall TV sales value in May, growing significantly from the same month a year ago.

Pricing is the key driver for Japan's Ultra HD TV sales. Japan's Ultra HD TV ASPs in May dropped 32.8% on year to only JPY330,000 (US$3,256).

Among Japan-based TV vendors, Panasonic and Toshiba sell their TVs for prices lower than their competitions from Sony and Sharp in the Japan market. The difference in pricing strategies also meant a difference in market shares: Both Panasonic and Toshiba enjoyed increased shares in the Japan TV market while Sony and Sharp suffered decreased shares. It shows that pricing is a major factor behind Japan consumers' choosing Ultra HD TV models.

So far, in Japan only Sharp's Aquos 4K TU-UD1000 TV recorder is natively equipped with an Ultra HD tuner and therefore, only a limited number of Japan families with Ultra HD TVs are able to view Ultra HD content and the broadcasting system will not be completed until players such as Sony starts investing in the Ultra HD tuner development.

However, the production of Ultra HD content is a more serious issue.

With cable TV content producers lacking interests in making Ultra HD programs, creating Ultra HD content has become a task for paid TV program providers such as J:COM. However, without cable TV content producers joining the industry, it remains to be seen whether the Ultra HD TV channel will be able to satisfy demand from consumers when it officially launches in 2016. In addition, the extra costs that Japan consumers need to pay TV program providers are also expected to reduce consumers' willingness to subscribe to the TV channel, Digitimes Research believes.

This article is an excerpt from a Digitimes Research Special Report (The transition to 4k TV - UHD TV market forecast, 2014-2017). Visit our latest Special reports.

Realtime news
  • China market: Online search value over CNY15 billion in 3Q14, says Analysys

    IT + CE | 2min ago

  • ITO film demand expected to grow 25.6% in 2014

    Displays | 5min ago

  • TSMC orders equipment for NT$2.4 billion

    Bits + chips - Stockwatch | 8min ago

  • Some Taiwan solar cell makers plan to cut personnel

    Green energy | 14min ago

  • Acer, Asustek pushing Chromebooks and inexpensive notebooks

    Before Going to Press | 32min ago

  • ARM seeing troubles penetrating into PC, server industries; IoT becomes new battlefield for Intel, ARM

    Before Going to Press | 34min ago

  • Taiwan October manufacturing production index up on month, year, says MOEA

    Before Going to Press | 38min ago

  • China-based Coolpad unveils smartphone for sale under sub-brand ivvi

    Before Going to Press | 40min ago

  • TSMC to grab 40-50% of A9 chip orders

    Before Going to Press | 41min ago

  • Lenovo reportedly to launch wearable device, says report

    Before Going to Press | 42min ago

  • Will Xiaomi be a target for Foxconn's new collaboration with Innolux?

    Before Going to Press | 44min ago

  • Taiwan and Kora makers expanding touch-embedded solutions in 2015

    Before Going to Press | 44min ago

  • China market: Online search value over CNY15 billion in 3Q14, says Analysys

    Before Going to Press | 45min ago

  • Digitimes Research: China makers to drop pricing for Full HD panels by 11.5% in 2015

    Before Going to Press | 46min ago

  • Mirle, Hiwin expect sales growth in 2015

    Before Going to Press | 47min ago

  • Digitimes Research: Global tablet shipments to decline 11.8% in 2015

    Before Going to Press | 49min ago

  • China-based Xery able to produce 50,000 home-use 3D printers a year

    Before Going to Press | 50min ago

  • More monitor vendors expected to release 5K units in 2015

    Before Going to Press | 51min ago

  • ASMedia announces partnership with AMD

    Before Going to Press | 52min ago

Pause
 | 
View more

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

Trends and forecasts for the China FPD industry, 2014-2017

CHINA FPD | Oct 6, 12:29

With China being the world's IT production center and a country with some of the strongest consumer demand, along with benefits on custom tax, funding, loans, and subsidies provided by the government, China's FPD industry continues to show strong growth. Local...

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

Taiwan LCD TVs – 3Q 2014

TAIWAN FPD | Nov 14, 15:51

Taiwan's LCD TV manufacturing sector saw mixed performances among its players in the third quarter of 2014, resulting in only slight growth in overall shipments. For the whole of 2014, the Taiwan makers are expected to see a 1.8% growth in shipments, falling...

China FPD, 2014-2017
Analysis of China revised domestic semiconductor industry goals
TD-LTE market developments and forecast, 2014-2016
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.