Taipei, Tuesday, March 31, 2015 01:48 (GMT+8)
mostly cloudy
Taipei
21°C
Digitimes Research: Ultra HD TV demand grows in Japan in May
Hana Hu, DIGITIMES Research, Taipei [Friday 11 July 2014]

Japan's Ultra HD TV channel, Channel4K, started pilot broadcast on June 2, 2014 and Digitimes Research has found that sales of Ultra HD TV sets continue to enjoy stable growth despite a recent rise in the country's consumption tax. In May 2014, 2.4% of TVs sold in the Japan market were Ultra HD models, which also made up 12.3% of overall sales value, the first time that the percentage has surpassed 10%.

In terms of sizes, 50-inch and above models accounted for 20.2% of Japan's overall TV shipments and 36.5% of overall TV sales value in May, growing significantly from the same month a year ago.

Pricing is the key driver for Japan's Ultra HD TV sales. Japan's Ultra HD TV ASPs in May dropped 32.8% on year to only JPY330,000 (US$3,256).

Among Japan-based TV vendors, Panasonic and Toshiba sell their TVs for prices lower than their competitions from Sony and Sharp in the Japan market. The difference in pricing strategies also meant a difference in market shares: Both Panasonic and Toshiba enjoyed increased shares in the Japan TV market while Sony and Sharp suffered decreased shares. It shows that pricing is a major factor behind Japan consumers' choosing Ultra HD TV models.

So far, in Japan only Sharp's Aquos 4K TU-UD1000 TV recorder is natively equipped with an Ultra HD tuner and therefore, only a limited number of Japan families with Ultra HD TVs are able to view Ultra HD content and the broadcasting system will not be completed until players such as Sony starts investing in the Ultra HD tuner development.

However, the production of Ultra HD content is a more serious issue.

With cable TV content producers lacking interests in making Ultra HD programs, creating Ultra HD content has become a task for paid TV program providers such as J:COM. However, without cable TV content producers joining the industry, it remains to be seen whether the Ultra HD TV channel will be able to satisfy demand from consumers when it officially launches in 2016. In addition, the extra costs that Japan consumers need to pay TV program providers are also expected to reduce consumers' willingness to subscribe to the TV channel, Digitimes Research believes.

This article is an excerpt from a Digitimes Research Special Report (The transition to 4k TV - UHD TV market forecast, 2014-2017). Visit our latest Special reports.

Realtime news
  • Toshiba in talks to sell large stake of Egypt-based TV manufacturing facilities, says report

    Displays | 2h 39min ago

  • Asustek to add fingerprint ID function to ZenFone in 2H15, says paper

    Mobile + telecom - Newswatch | 2h 46min ago

  • IHS comments on Intel potential acquisition of Altera

    Bits + chips | 2h 48min ago

  • Epistar to start production of integrated power drivers based on Si substrates

    LED | 3h 43min ago

  • CPT reports decline for 2014 performance

    Displays | 3h 47min ago

  • Giga Solar Materials to deal out 2014 dividend of NT$15.00

    Green energy | 3h 49min ago

  • Asustek hopes to globally ship 30 million smartphones in 2015, says chairman

    Before Going to Press | 3h 57min ago

  • Inventec to set server production plants in Southeast Asia and Japan, says chairman

    Before Going to Press | 3h 58min ago

  • Taiwan market: Gogoro to unveil first e-bike in summer 2015

    Before Going to Press | 4h 20min ago

  • Lenovo plans to launch smartphones in Japan, says Nikkei

    Before Going to Press | 4h 21min ago

  • New government-sponsored technology research facilities kick off

    Before Going to Press | 4h 22min ago

  • Motherboard players already not expected to achieve shipment targets for 2015

    Before Going to Press | 4h 24min ago

  • IC distributor ANStek revenues and profits climb to 3-year highs

    Before Going to Press | 4h 25min ago

  • Niching 2014 profits hit 3-year high

    Before Going to Press | 4h 25min ago

  • Sony Mobile executive to visit Taiwan smartphone ODMs to enhance cooperation

    Before Going to Press | 4h 25min ago

  • China government to halt investments for BOE 10.5G LCD facilities

    Before Going to Press | 4h 26min ago

  • Health care remains a focus for wearable vendors

    Before Going to Press | 4h 27min ago

  • China PV makers expect demand to rebound in 2Q15

    Before Going to Press | 4h 28min ago

  • Samsung Display looking to revamp OLED TV panel production

    Before Going to Press | 4h 29min ago

  • Foxconn nets NT$8.85 per share for 2014

    Before Going to Press | 4h 30min ago

  • UMC snatches high-end 28nm chip orders from TSMC clients

    Before Going to Press | 4h 31min ago

  • Demand from China picking up, say IC design houses

    Before Going to Press | 4h 32min ago

  • Foundry chipmaker Powerchip rolls out solutions for IoT

    Before Going to Press | 4h 33min ago

  • Simplo pushing new businesses

    Before Going to Press | 4h 33min ago

Pause
 | 
View more

High-brightness LED market trends and forecast, 2015

RESEARCH EXTRAS | Mar 16, 17:50

Digitimes Research forecasts that in 2015, the global high-brightness (HB) LED industry will have annual growth of 7.5% in terms of output, reaching US$13.7 billion. The total number of LEDs used will reach 186 billion units, representing annual growth of 32.6%,...

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN DISPLAY SYSTEM | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN LCD PANEL | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

High-brightness LED market trends and forecast, 2015
Wireless broadband developments in Southeast Asia markets
Trends and developments in the OTT market
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.