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Digitimes Research: iPhone ASP falls in 2Q14
Kristina Shih, DIGITIMES Research, Taipei [Tuesday 12 August 2014]

Smartphone vendors' strategies and timing of product launches in different markets were affecting their sales in second-quarter 2014.

Apple saw its smartphone ASP drop to a historic low in the second quarter, as its major offering remained the iPhone 5s. At the same time, it lowered prices for older iPhone versions in emerging markets and introduced the 8GB iPhone 5c in various markets.

LG Electronics saw considerable shipments for LTE smartphones in the South Korea and overseas markets.

Xiaomi Technology topped China-based vendors in smartphone shipments in the first and second quarters but has mainly focused on the China market.

Sony saw decreased sales of entry-level and mid-range smartphones in emerging markets due to competition from China-based and local vendors, according to a new report from Digitimes Research.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

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