There will be 93.827 million digital cameras shipped globally in 2013, dropping 7.2% due to slow economic conditions and increasing competition from smartphones. Taiwan's four main ODMs will ship 36.398 million units, slipping 12.3% with a combined global market share of 38.8%, falling 2.3pp from 2012, according to Digitimes Research.

Canon will be the largest vendor in 2013 occupying 18.51% of the total shipment volume, followed by Nikon with 18.24%, Sony 14.92%, Samsung Electronics 13.64%, Fujifilm 9.59%, Panasonic 7.46%, Olympus 6.39%, Casio 3.20% and Pentax 0.59%.

Among the four Taiwan-based ODMs, Ability Enterprise will share 44.78% of the combined shipment volume, followed by Altek with 34.86%, Foxconn Electronics with 16.38% and Asia Optical with 3.98%.