DIGITIMES daily IT news
Digitimes Research: Entry-level to mid-range models to drive smartphone sales momentum in 2013
Luke Lin, DIGITIMES Research, Taipei [Monday 26 November 2012]

Entry-level to mid-range smartphones sold to emerging markets will serve as growth drivers for the smartphone industry in 2013. Vendors which offer complete lineups of low-priced to mid-range models, enjoy higher brand images in emerging markets, have established sound cooperation relations with local telecom service providers, or are familiar with the specific retail ecosystems of various markets, are expected to post relatively higher shipment growth in the coming year, according to Digitimes Research.

The ranking of the top-10 smartphone vendors in 2013 will fluctuate drastically as compared to 2012 although Samsung Electronics and Apple will continue to serve as the top-2 brands, Digitimes Research believes.

Sony Mobile Communications, Huawei Device and ZTE will see their rankings leap forward to become third, fourth and fifth, respectively, in 2013 with narrow shipment gaps among the three brands.

Lenovo, which is expected to outperform Motorola Mobility to capture 10th place in 2012, will move up sixth in 2013.

While HTC is expected to retain its number seven position in 2013, LG Electronics will manage to move up to eighth, followed by Nokia and RIM.

Tier-2 brands or regional brands will benefit from demand for entry-level and mid-range models in emerging markets, with their combined shipments accounting for over 20% of total smartphone shipments in 2013, Digitimes Research estimates.

Related press releases

Digitimes Research: Smartphone sales to reach 329 million in China in 2013 (Mar 18)

Digitimes Research: Loss of Apple processor orders unlikely to affect Samsung (Dec 28)

Digitimes Research: Taiwan makers to see 17.6% drop in 2012 LCD TV shipments (Nov 23)

Digitimes Research: Taiwan makers ship over 25 million LCD monitors in 3Q12 (Nov 23)

Digitimes Research: China tablet SoC developers enjoy robust shipment growth in 2012 (Nov 20)

Digitimes Research: Global tablet shipments to surpass that of notebooks in 2013 (Nov 19)

Digitimes Research: Taiwan makers to see 12.3% decrease in 2013 digital camera shipments (Nov 19)

Digitimes Research: Global smartphone shipments to grow 30% in 2013 (Nov 19)

Digitimes Research: Digital TV product and home entertainment system sales down in 3Q12 (Nov 15)

Digitimes Research: Taiwan-based LCD TV maker shipments expected to reach 44.73 million units in 2013 (Nov 15)

Related DIGITIMES stories

Galaxy S4 to extend Samsung lead in 2013 handset market, says IHS (Mar 21)

Huawei, LG to showcase quad-core handsets at CES 2013 (Jan 2)

Samsung aims to ship 500 million handsets in 2013, say sources (Dec 25)

Motorola likely to bid farewell to Taiwan handset ODMs after Google sells plants to Flextronics (Dec 17)

HTC November sales up more than 20% (Dec 6)

Sony and Toshiba set to increase chip spending in 2013, IHS says (Dec 6)

Worldwide mobile phone growth expected to drop to 1.4% in 2012, says IDC (Dec 5)

Nokia to sell Finnish headquarters (Dec 5)

 
© DIGITIMES Inc. All rights reserved.