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CES 2011: Nvidia GPUs adopted by BMW and Telsa for car electronics

Press release, January 6; Joseph Tsai, DIGITIMES [Thursday 6 January 2011]

BMW of North America and Nvidia have announced a partnership that puts Nvidia's GPUs in navigation and vehicle-information systems across all next-generation BMW cars worldwide. Meanwhile, Nvidia's Tegra processor has also landed orders from Tesla for its in-car systems.

Nvidia GPUs will power BMW's in-car navigation systems to deliver graphics with detailed terrain models, landmarks and a new interface. Nvidia processors will be found throughout BMW's range of models, including the 7-series, 5-series, 3-series, Mini Cooper line and X-series of sports activity vehicles.

BMW's iDrive will feature high-resolution visuals, real-time traffic reporting and navigation information. iDrive is the intelligent control concept that makes it intuitively simple to use a BMW's in-car features, Nvidia said. Its ability to clearly show the most relevant details and make anticipatory decisions to assist the driver will allow BMW owners to drive more safely and focus on the joy of driving.

Nvidia also announced that its Tegra processors will power the infotainment, navigation and instrument-cluster systems in the Tesla Model S, the first sedan built from the ground up as an electric vehicle. Its infotainment system features a 17-inch touch-screen center console providing vivid 3D graphics.

The Tegra processor provides exceptional energy efficiency, a critically important feature for electric cars, Nvidia said. One processor will be used to power the infotainment and navigation systems, and another for the instrument cluster, which features an ultra high-resolution, driver-friendly 12.3-inch LCD display to provide data about the vehicle in 3D graphics.

CES 2011: Nvidia Tegra-based Tesla 17-inch infotainment system

Nvidia Tegra-based Tesla 17-inch infotainment system
Photo: Company


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