DIGITIMES daily IT news
Supply chain window
SEARCH
MSI AIO PC - Gaming+Series

Digitimes Research: Japan PC market sees increased sales value, but volumes down

Hana Hu, DIGITIMES Research, Taipei [Wednesday 25 December 2013]

Japan's PC market saw its sales value in October 2013 rise 4.4% on year despite an on-year drop in sales volume. Notebook sales have also seen increased value, but declining volumes since March 2012 due to the increased number of high-end notebook models on the market such as those equipped with touch panels, which have boosted Japan's overall PC pricing and helped ASP return to the level in 2010 at JPY70,000 (US$670).

Because Japan's PC market is already in a state of saturation, local consumers now wait longer to replace their products, while older-generation models are enjoying better demand in the country than new models due to limited specification differences. In October, ultrabooks only accounted for 6.9% of Japan's total notebook sales, down significantly from 11.7% half a year ago due to Intel shifting its focus to tablet products, Digitimes Research's figures showed.

As Microsoft is set to end support for Windows XP in April 2014, Japan-based brand vendors are aggressively pushing new PC models, hoping to catch the replacement trend. Some key specifications that the vendors are promoting are Windows 8.1, Intel Haswell processors, high-resolution displays, and touchscreen/convertible designs.

Tablet and desktops are expected to become the main sales drivers for Japan-based vendors at the end of 2013, while Japan's enterprise market is also expected to benefit from the replacement trend brought about by Windows XP. However, PC demand in Japan is likely to turn weak again in 2014.


The DIGITIMES editorial staff was not involved in the creation or production of any sponsored content or press release provided in the commercial news wire service. Companies looking to contribute commercial news or press releases are welcome to contact us.

COMMENTS

Feel free to write a comment. All comments will be screened before posting. Please avoid writing profanities, personal insults and spam. Comments that require too much editing are unlikely to be posted.

Sincerely,

The DIGITIMES Team


255 character limit. characters remaining.

Nickname 



DIGITIMES Research - quarterly shipments data

Advertisement



ABOUT | CONTACT US | ADVERTISING | TERMS & CONDITIONS | PRIVACY POLICY

© DIGITIMES Inc. All rights reserved.