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Digitimes Research: Competition in emerging markets remains the focus for smartphone industry

Kristina Shih, DIGITIMES Research, Taipei [Thursday 10 July 2014]

Competition in emerging markets continued to be the focus of the global smartphone industry in June 2014, according to Digitimes Research.

In China, the race for price/performance ratios was keener for models sold through the Internet compared to those sold in physical retail stores where price reductions were limited in June.

Huawei has continued to strengthen online sales of its Honor-brand smartphones with the release of upgraded versions of the Honor 3C and 3X as well as the high-end Honor 6, aiming to compete more effectively against rival Xiaomi Technology in terms of pricing and the pace of introducing new models, said Digitimes Research.

While Microsoft has launched the Android-based Nokia X in order to shore up its dwindling market share, Google's launch of its Android One platform for low-cost smartphones with India-based vendors will dwarf the prospects for the Nokia X.

Meanwhile, the new flagship models launched by vendors have fewer significant differences as compared to their previous generations, indicating that competition in differentiation for high-end smartphones will gradually be shifting to applications instead of hardware specifications, Digitimes Research commented.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

The DIGITIMES editorial staff was not involved in the creation or production of any sponsored content or press release provided in the commercial news wire service. Companies looking to contribute commercial news or press releases are welcome to contact us.


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