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This site offers different options for added-value
and industry brand promotion targeting readers in specific segments. In
addition to web-based advertisements, we offer text/banner ads in our
free daily emails to over 35,000 subscribers. For the web ads format,
GIF, JPEG and flash files are all acceptable. Please contact Sylvia
Wu for more details or if you would like to discuss other positions
or formats.
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Run of site (ROS): a run-of-site campaign
will rotate randomly throughout the home page and other pages.
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Run-of-category (ROC): run-of-category
ads capture specific DIGITIMES readers. They are available in Systems,
Bits+chips, Mobos, Displays and Telecom.
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1. Systems - running through PC, notebook, PDA,
network and optical storage pages
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2. Bits+chips - running through semiconductor,
memory and component pages
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3. Mobos - running through motherboard and chipset
pages
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4. Displays - running through LCD panel and
monitor pages
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5. Telecom - running through mobile phone and
telecom pages
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Ad unit
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Dimensions
(W x H pixels)
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Maximum file size
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ROS ads rate
(US$ CPM*)
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ROC ads rate
(US$ CPM*)
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Leaderboard
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728 x 90
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20K
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80
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100
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Skyscraper
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120 x 600
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25K
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70
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90
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Navigation Square
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125 x 125
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15K
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30
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40
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Square
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250 x 250
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25K
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N/A
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90
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Email text**
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5 days, 7-word headline, 240-character text
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US$4,500 per week
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* Cost-per-thousand
**Minimum 150,000 impressions per week
1. Advertising rates effective from May 31, 2006,
and excluding 5% VAT, advertising design and material preparation fees.
2. Rates above based on cost-per-thousand (CPM). For
example: 100,000 impressions at $30 CPM = $3,000. Minimum purchased impressions:
50,000. Recommended: 150,000 impressions.
3. Rates in NT$ to be calculated at US$1 = NT$32 (subject
to change).
4. For advertising on this site, contact: Sylvia
Wu, +886-2-8712-8866 ext 740.
5. US advertisers, contact: Michelle
Cheng, +1-408-507-0781.
6. For advertising in our Chinese-language daily newspaper
and website, contact: Chih-Feng Chen, +886-2-8712-8866 ext 703.
7. Other positions also available, please request
(e.g. banners, XXL leaderbords, wide skyscrapers, half banner). We also
offer email banners (only GIF and JPEG files [no Flash]).
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