Apple has announced its new-generation OLED smartphones, the iPhone Xs, and iPhone Xs Max, featuring a 5.8-inch and 6.5-inch Super Retina displays, respectively. The iPhone Xs and Xs Max come with a faster and improved dual camera system, the 7nm A12 Bionic chip with next-generation neural engine and support for dual SIM, Apple said. The OLED displays support Dolby Vision and HDR10 and have iOS system-wide color management. iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60% greater dynamic range in HDR photos, said Apple. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus. A surgical grade stainless steel band now in gold joins finishes in silver and space gray.

Apple has announced its new-generation smartphone, the iPhone XR, equipped with a 6.1-inch Liquid Retina display. The iPhone XR features Apple's A12 Bionic chip with next-generation Neural Engine as well as the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. An all-screen design pushes the display of iPhone XR to its edges. A durable front glass is wrapped in an matched anodized band made from durable 7000 series aerospace-grade aluminum, and the glass back design enables wireless charging, Apple said. iPhone XR comes in six new finishes: white, black, blue, yellow, coral and red. A seven-layer color process gives the glass back beautiful nuanced hues, and the aluminum band and camera trim are color matched to give a sophisticated finish, Apple said. This new design is splash and water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.

Apple has introduced the Apple Watch Series 2, with fitness and health capabilities including a water resistance 50 meter rating for swimming, and built-in GPS so users can now run without an iPhone. The Apple Watch Series 2 features a dual-core processor. Combined with the performance enhancements of watchOS 3, the Apple Watch Series 2 makes it easier to access third-party apps, receive and respond to notifications and use Apple Pay. The Apple Watch Series 2 will be available in more than 25 countries beginning September 16. The Apple Watch Series 2 is rated water resistant 50 meters for swimming, surfing or just playing in the pool. Apple Watch Series 2 can count laps, track average lap pace and auto-detect stroke type to accurately measure active calorie burn. With built-in GPS, the Apple Watch Series 2 records distance, pace and speed for outdoor workouts such as walking, running or cycling, without needing to take an iPhone. Users can begin an outdoor workout immediately as the Apple Watch Series 2 uses Wi-Fi, GPS and locally stored satellite data to quickly identify their location. On completion of an outdoor workout, view a route map that shows variations in speed in the Activity app on iPhone. Whether running, going for a swim or walking between meetings, the Activity app on the Apple Watch Series 2 counts all daily activity towards the Stand, Move and Exercise rings.