Nvidia's GeForce RTX 30 series GPUs are powered by the company's Ampere architecture. The GeForce RTX 3090, 3080 and 3070 GPUs offer up to 2x the performance and 1.9x the power efficiency over the previous Turing-based generation. The GPUs take advantage of the second-generation Nvidia RTX PC gaming platform to provide real-time ray tracing and AI gaming. The RTX 30 series was unveiled during a virtual launch event by Nvidia founder and CEO Jensen Huang, who also announced that Fortnite is turning on RTX real-time ray tracing, adding four ray-traced features for a more immersive gaming experience, including reflections, shadows, global illumination and ambient occlusion.

Nvidia has introduced GeForce RTX 2060 Super, GeForce RTX 2070 Super and GeForce RTX 2080 Super, optimized for top-end gaming performance and power efficiency, and equipped with the latest ray tracing technology. Ray tracing is the advanced graphics technique used to give movies ultra-realistic visual effects. GeForce RTX GPUs use a hybrid architecture of advanced shading, programmable ray tracing and compute cores to deliver ray traced games in real time, according to the vendor. Ray tracing is supported in industry standard APIs, including Microsoft DirectX Raytracing (DXR) and Vulkan, as well as in the game engines used by developers to create games, including Unreal Engine, Unity, Frostbite, id Tech, Northlight, 4A Engine and more.

The AMD Radeon RX 5700 series graphics cards deliver 1440p gaming experiences. They feature with a new compute unit design optimized for improved efficiency, and a multi-level cache hierarchy designed to provide reduced latency, higher bandwidth and lower power, according to the vendor. RDNA gaming architecture also includes a streamlined graphics pipeline optimized for performance-per-clock and high clock speeds. Delivering up to 1.25X higher performance-per-clock and up to 1.5X higher performance-per-watt compared to the previous-generation Graphics Core Next (GCN) architecture, RDNA provides the computational horsepower to enable immersive gaming by enhancing explosions, physics, lighting effects and more, and by delivering fluid, high-framerate gaming experiences.