Olympus on September 4 unveiled five digital cameras for immediate launch in the Taiwan market. The new models will be backed by a marketing campaign aiming to give Olympus an overall market share of 10% in 2007, according to its Taiwan marketing agent Yuanyu Industry.
Highlights of the new models are the μ-820 which is designed to be waterproof in daily life, and the μ-790SW which is suitable for use while diving up to three meters, Yuanyu indicated.
| Five new Olympus digital camera models: main specifications and retail prices | |||||
|
| FE-300 | FE-280 | F-270 | μ-790SW | μ-820 |
| Resolution (megapixel) | 12 | 8.0 | 7.1 | 7.1 | 8.0 |
| Screen | 2.5-inch LCD | 2.7-inch LCD | |||
| Zoom | 3x optical, 4x digital | 3x optical, 5x digital | 5x optical, 5.6x digital | ||
| Recommended retail price in NT$ | 11,900 (US$361) | 8,900 | 5,900 | 11,900 | 10,900 |
Source: Yuanyu, compiled by Digitimes, September 2007
Olympus FE-300
Photo: Yuanyu Industry
Olympus μ-790SW designed for use while diving
Photo: Yuanyu Industry
Article translated by Adam Hwang and edited by Ricky Morris
