Supply chain
Iceleads announces opening of Taiwan Branch Office to grasp local opportunities
Press release
Friday 22 August 2014

Iceleads, a Netherlands-based company well-known for providing e-commerce solutions to leading consumer brands, announced of the appointment of Lily Chuang, ahead of opening the Taiwanese Branch Office, in a bid to provide local support and services to Taiwanese customers. At Iceleads, Lily Chuang, will act as Senior Sales & Marketing Manager of Iceleads APAC.

"Establishing a Taiwanese Office represents our commitment to the Taiwanese market and local customers. Taiwan is well known for its manufacturing Industry, and its successful development global brands has made a strong global impression. Brand names, such as Acer, ASUS, Giant, and HTC, have developed into household brand names", Iceleads CEO, Joris Kroese, said. "The best opportunity for many of Taiwanese companies to build international brand names is to make use of Iceleads' BuyNow service, which is delivered as a turn-key cloud based solution. The BuyNow solution shows retail offers for any product on the brand website enabling a direct path to purchase for consumers. This helps customers capitalize on their brand value by turning prospects into buyers and by tracking its ROI."

Joris Kroese further explained the important values of Iceleads to Taiwan's own brand names. It is very often that consumers use manufacturers' official websites to find complete and reliable product information. "78% of online shoppers visit the brand website during their purchase decision making process" according to Forrester research. Many manufacturers do not sell directly or neglect to show retail offers for a product however. So consumers find their product of desire, but are forced to abandon the brand website to search for purchase options elsewhere. Manufacturers, won't be able to understand what these prospects would do after researching their websites? Did they continue their search, did they visit the (online) store, did they continue their purchase, did they buy a competitive product, or at which retailer's did they buy the product? Many manufacturers don't understand the consumer behavior without having insights into consumers buying habits. Iceleads tracks the consumer throughout its online journey and provides brands with actionable insights and analytics. This enables brands to optimize their sales processes and marketing effectiveness.

Iceleads aims to provide Taiwan's brands with a complete value chain. Iceleads's powerful BuyNow solution, leads prospects visiting brands' websites to authorized channel partner's websites through a simple "buy now" button. Consumers see important information about the product (such as availability, specifications, price, and direct purchase link), which enables them to instantly complete their on-line purchase. Most importantly, brands can now have better understanding about their prospects' search and purchase behavior, as well as the channel's sales performance. The solution instantly converts prospects into buyers, enhances the online shopping experience and customer journey, and creates a seamless and instant path to purchase. This allows brands and channel partners to establish a mutual win-win, capitalize on their brand's strength and increase their sales.

Iceleads is a system provider of global real-time services. By working closely with global brands, such as Intel, HP, Fujitsu, Philips, TomTom, Lenovo, Sony, Huawei, nVidia, as well as major retailers, such as Amazon, Bestbuy, and Mediamarkt, Iceleads has established partnership with the majority of Tier 1 retailers all over the world. For Taiwan's brands, Iceleads' BuyNow solution and cloud service can instantly enable e-commerce with the lowest cost and proven ROI. Especially, for SMBs, it has been always challenging to build up overseas channels and expand global business. Iceleads existing retail network in EMEA, PanAM and APAC can support these business in establishing new relationships and building a channel.

Iceleads can provide SMBs with the most cost-effective solutions since it is a fully managed and turn-key service. This can help achieve significant cost savings for brands and retailers. With highly flexible payment mechanism, brands can gradually implement required system services based on their channel development plans at different stages. The result is that brands can have their physical and on-line channels fully complemented with each other, and easily achieve the goal of global and international deployment.

Iceleads CEO, Joris Kroese

Iceleads CEO, Joris Kroese

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