With Vision Pro out the door and the recent cancellation of work on a car, it's becoming crystal clear that Apple is shifting huge resources into its forthcoming introduction of something like generative AI (genAI).

Foldables are barely 1% of the market, but that's not stopping anyone but Apple.

Apple has been interested in graphene for thermal management for some time, filing patents related to its exploration of the material for heat dissipation in portable devices.

Apple has identified the causes of an overheating problem with its latest iPhone series, including a software bug and using certain apps.

Apple's chief executive Tim Cook said the firm wants to hire more staff in the UK, in contrast to redundancies seen across the tech sector.

As the iPhone 15 arrives in stores on September 22, Apple Store staff across France will go on strike over pay.

Apple's new iPhone 15 series experienced a surge in advance orders when pre-sales started on Friday. However, buyers noted that obtaining the new phones is not as challenging this year compared to previous years.

Five Apple models were in the top 10, and Samsung smartphones occupied the remaining five.

Perhaps Steve Jobs was right to limit the amount of time he let his children use iPhones and iPads - a tradition Apple maintains with its Screen Time tool, which lets parents set limits on device use. Now, an extensive UNESCO report suggests that letting kids spend too much time on these devices can be bad for them.

Apple is quietly working on artificial intelligence tools that could challenge those of OpenAI, Alphabet's Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.

Apple knows its products are already used across the manufacturing industry; this week it held a special event dedicated to Industry 4.0 at the heart of its APAC manufacturing chain in Korea.

Apple, having debuted the Vision Pro headset at $3,500, is already working on a cheaper model to get the new product category onto the faces of more people.

It's been rumored that Apple would release a mixed-reality headset to the public for several years. Bloomberg's Mark Gurman has steadily dripped details about the headset in recent months ahead of its expected WWDC 2023 unveil.

With Apple stock near an all-time high, it's worth asking how it got there - and how long that can last. The world's most valuable company makes great products, but it may turn out that the biggest driver of its share price has been the close relationship CEO Tim Cook has cultivated with China.

"We think TSMC will move to normal wafer-based pricing on N3 with Apple during the first half of 2024, at around $16-17K average selling prices," Brett Simpson, senior analyst at Arete Research, said in a report. "At present, we believe N3 yields at TSMC for A17 and M3 processors are at around 55% [a healthy level at this stage in N3 development], and TSMC looks on schedule to boost yields by around 5+ points each quarter."

Apple Chief Executive Tim Cook has launched the company's first retail store in India in the financial capital Mumbai.

Apple's regular series of record-setting Mac sales sprees seems to be taking a raincheck. As economic malaise ate a huge chunk of PC sales in the first quarter of 2023, the Mac maker was the worst affected of all, according to preliminary results from IDC.

Terry Gou, founder of major Apple supplier Foxconn, is seeking the presidential nomination for Taiwan's main opposition party for a second time.

Apple is facing an unprecedented wave of executive departures. Also: The company will shake up its sales operations with a focus on India, a yellow iPhone arrives, and Amazon's Ring and Sonos introduce key new products.

Apple has a moonshot-style project underway that dates back to the Steve Jobs era: noninvasive and continuous blood glucose monitoring.

Forrester Research analyst Rowan Curran told MarketWatch that ChatGPT is an "iPhone moment for AI," citing Apple's reinvention of consumer electronics in 2007.

Apple's earnings were an even bigger disaster than expected thanks to a combination of a stronger US dollar, global economic malaise, and more strife at its China factories. That analysts were unable to model for each of these known factors could signal that problems will persist even after supply returns to normal.

Third-party retailers in China are offering discounts of as much as 10% on Apple's iPhone 14 Pro amid sluggish demand for smartphones.

Apple is set to sign up Chinese contract manufacturer Luxshare Precision Industry to produce premium iPhone models, the Financial Times reported on Wednesday, citing sources familiar with the matter. Luxshare has been producing small numbers of the iPhone 14 Pro Max at its Kunshan plant, to make up for lost production at Foxconn's Zhengzhou factory last year.

South Korea's LG Group, whose businesses span consumer electronics companies to an electric vehicle battery maker, would make a good partner for Apple as the US tech giant endeavors to make a clean, smart car of its own, an analyst at KB Securities wrote in a note Friday.

Chinese authorities are recruiting workers from villages and moving them to Foxconn's iPhone assembly lines after the Apple partner suffered a mass exodus.

Apple has announced it will invest $450 million from its Advanced Manufacturing Fund to develop the infrastructure that allows off-grid backpackers to call for help when outside mobile coverage.

While Meta funnels billions into CEO Mark Zuckerberg's pitch for the metaverse, Apple CEO Tim Cook thinks most people couldn't even define the metaverse, let alone spend long periods of time living their lives inside of it.

Apple's iPhone 14 models contain a Qualcomm chip that can talk to satellites, but have additional custom-designed Apple components used in the phone's biggest new feature, according to an analysis of the phone by iFixit and an Apple statement.

Republican lawmakers have warned Apple that it will face intense scrutiny from Congress if the California company procures memory chips from a controversial Chinese semiconductor manufacturer for the new iPhone 14.

Apple CEO Tim Cook credited Steve Jobs with making privacy a top priority at the company and said he largely still runs the tech giant in the manner of its late co-founder.

Trademark filings suggest that Apple may be staking claim to potential names for its highly anticipated mixed-reality headset, part of the tech giant's push into its first new product category in years.

Apple on Wednesday sent media invitations to an event on Sept. 7 in which analysts expect the company to reveal new iPhones, a week earlier than it traditionally holds its fall event.

Apple supplier Foxconn has signed a $300 million memorandum of understanding with Vietnamese developer Kinh Bac City to expand its facility in the north of the country to diversify and boost production, state media said on Saturday.

Apple reported an almost 11% decline in profit after weathering supply constraints and shutdowns in China, although iPhone sales continued to grow, remaining resilient despite economic challenges.

Meta, Microsoft and other tech giants racing to build the emerging metaverse concept have formed a group to foster development of industry standards that would make the companies' nascent digital worlds compatible with each other.

Apple has told some of its contract manufacturers that it wants to boost production outside China, citing Beijing's strict anti-Covid policy among other reasons, people involved in the discussions said.

The top five corporate customers were Apple, Best Buy, Deutsche Telecom, Qualcomm, and Supreme Electronics, and these big clients accounted for about 14% of the company's total sales, according to a business report released by Samsung Electronics on May 16.

One of the most popular and iconic gadget brands in history is taking its last breath today. Apple announced that it will no longer make the iPod touch, the last device to carry the iPod name.

Shipments of some Apple products, as well as Dell and Lenovo laptops are likely to face delays if China's COVID-19 lockdowns persist, analysts say, as curbs force assemblers to shut down and closed-loop arrangements get harder to maintain.