Huawei's Pura X Max launch marks a shift in the foldable smartphone market, with competition moving from a Samsung-Huawei duopoly toward a three-way race that includes Apple's expected foldable iPhone. Huawei's early move signals a push to shape the next phase of high-end market leadership rather than simply extend its premium lineup.
Apple said on April 20 that Tim Cook would step down as CEO and hand over the role to John Ternus, the company's senior vice president of hardware engineering, on September 1, 2026. Ternus, who currently oversees the development of the iPhone, iPad, Mac, Apple Watch, AirPods, and the Vision Pro headset, will take charge at a pivotal moment, as Apple navigates intensifying competition in AI and rethinks the balance between hardware and software in its products.
The timing of mass production for Apple's first foldable iPhone has become a focal point of industry scrutiny. According to sources within the company's supply chain, production has indeed been pushed back by roughly one to two months. The delay, however, does not necessarily jeopardize a 2026 debut. Projections for cumulative shipments of 15 million units over two years remain unchanged, though whether 2026 volumes will meet earlier expectations is now an open question.
