Taipei, Tuesday, August 30, 2016 09:19 (GMT+8)
mostly cloudy
Taipei
31°C
2013 worldwide notebook market and industry forecast
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 4 December 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 is supposed to give a boost to the notebook market, challenges including tablets, as well as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.
Abstract
Global notebook shipments, 2007-2015 (k units)

The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 in October 2012 is supposed to give a boost to the notebook market, the rise of the tablet platform as well as other key issues such as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.

However, despite the poor market conditions, some brand vendors including Lenovo, Apple, Asustek Computer and Samsung, are still expected to achieve shipment growth in 2013, leaving other brands to deal with shipment declines. Taiwan-based ODMs will also see a situation similar to brand vendors, with only a few makers able to achieve shipment growth. Overall only a few notebook players can achieve an outstanding performance in 2013.

Although Windows 8 will only have a limited effect on boosting notebook demand in 2013, the operating system will accelerate the penetration rate of touch panels in notebook products, helping touchscreen notebooks become the product line with the most potential in terms of growth in 2013. Notebooks with solid state drives (SSD) as the main storage device will have the second largest growth, contributed mainly by Apple products. As for Intel's ultrabook, with overall notebook prices dropping, the continued relative high prices associated with the product make it unlikely the platform will see strong success in 2013.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Digitimes Research: China mobile AP shipments to growth over 18% in 2H16

    Bits + chips | 11h 50min ago

  • TSMC orders equipment for NT$21.3 billion

    Bits + chips - Stockwatch | 12h 4min ago

  • TOK steps up investment in Taiwan

    Bits + chips | 12h 17min ago

  • Acer, Asustek to release over 18-inch display gaming notebooks

    Before Going to Press | 12h 5min ago

  • GCL-Poly Energy to acquire SunEdision's technology, factory assets

    Before Going to Press | 12h 6min ago

  • Sunrex Technology finishes capital downsizing

    Before Going to Press | Aug 29, 20:56

  • Vendors to shift away orders from BYD

    Before Going to Press | Aug 29, 20:56

  • Weak tablet demand prompting vendors to leave business

    Before Going to Press | Aug 29, 20:55

  • Kingston becomes largest shareholder of OSE

    Before Going to Press | Aug 29, 20:54

  • BYD 1H16 net profit hikes over 384%

    Before Going to Press | Aug 29, 20:54

  • Sharp Taiwan president hopes for cooperation with Japan Display in R&D of OLED

    Before Going to Press | Aug 29, 20:54

  • HTC aims at over 10,000 HTC Vive-supporting applications in 2017

    Before Going to Press | Aug 29, 20:26

  • Sharp likely to not acquire OLED equipment as scheduled, says Nikkei

    Before Going to Press | Aug 29, 20:25

  • IBM Taiwan expects growth potential in Taiwan, says executive

    Before Going to Press | Aug 29, 20:18

  • Former HTC CEO to attend Tokyo Game Show

    Before Going to Press | Aug 29, 20:18

  • Taiwan makers cautious about possible fluctuation in orders from China smartphone vendors

    Before Going to Press | Aug 29, 20:17

Pause
 | 
View more

Taiwan server shipment forecast and industry analysis, 2016

RESEARCH EXTRAS | Apr 1, 15:47

Strong demand from the cloud computing market helped Taiwan's server shipments grow 12.5% on year to break 10 million units in 2015, accounting for 90.7% of worldwide shipments and the percentage is expected to grow to 91.1% in 2016. This Digitimes Research Special...

China smartphone touch-panel industry 2016 forecast

CHINA SMARTPHONE | Feb 6, 17:23

In 2016, China's smartphone panel capacity is expected to increase steadily, with BOE and Tianma expanding 6G capacity and GVO and Truly Optoelectronics increasing their share of handset panel production. This Digitimes Research Special Report analyzes the key...

Global tablet market – 2Q 2016

GLOBAL TABLET | Aug 29, 18:33

Worldwide tablet shipments dropped 9.4% sequentially and 13.2% on year to total only around 40 million units in the second quarter of 2016.

China smartphone market and industry – 2Q 2016

CHINA SMARTPHONE | Aug 26, 15:20

Smartphone shipments in the China market totaled 149 million units in the second quarter of 2016, representing an increase of 2.7% on quarter and 14.3% on year.

Taiwan notebooks - 2Q 2016

TAIWAN MOBILE DEVICE | Aug 17, 14:37

Notebook brand vendors started replenishing their stocks in the second quarter after digesting their inventory in the previous quarter. The replenishment demand boosted their Taiwan-based ODM partners' shipments.

China smartphone touch-panel industry 2016 forecast
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.