Demand for all types of lighting products in the Japan market in 2015 is estimated at a total value of JPY646 billion (US$5.39 billion) and LED lighting will account for 78.6% (penetration), according to Digitimes Research.
Viewing that growth in LED lighting demand in the Japan market will slow down as LED lighting penetration has been the highest around the world, leading Japan-based LED lighting vendors, as reflected in their business strategies and development plans for fiscal year 2015 (April 2015 to March 2016), will shift focus operations to commercial and market-niche segments, lighting system integration and high value-added applications to avoid price-cut competition, Digitimes Research indicated.
Panasonic, the largest Japan-based vendor, will have LED lighting account for 100% of its residential lighting products and focus on HEMS (home energy management system) business in fiscal year 2015, with target revenues set at JPY200 billion.
Toshiba and NEC Lighting will focus on marketing LED high bay lamps for industrial use, while Iris Ohyama will focus on LED light tubes with maximum luminous efficiency of 200lm/W and aims to sell four million units in fiscal 2015. Mitsubishi Electric will focus on LED light tubes and panels.