Samsung's Galaxy Z Fold6 and Galaxy Z Flip6 models, which were unveiled at the Galaxy Unpacked Event 2024 in Paris on July 10, are the result of the integration of two significant industry trends: foldables and GenAI.
According to Counterpoint Research, while these models offer incremental hardware advances, they stand out for Samsung's integration of Galaxy AI throughout its foldables and wearables. The models strengthen the Galaxy ecosystem and enhance the user experience on smartphones, wearables, PCs, and tablets.
Samsung's hybrid approach to AI use cases broadens the Galaxy AI experience to other categories, Counterpoint indicated. Users will rely on end experiences rather than backend functionality. Samsung's distinction in terms of use cases based on the hybrid approach is clear. It showcases a variety of functions, including on-device Live Translate and cloud-based image production. Optimizing these experiences for foldables makes them more relevant.
"Samsung's hybrid AI approach brings innovation to everyday experiences, showcasing seamless functionality from device to use case. It is a leap forward where user interaction is the key, whether it is live translation or foldable optimization. It is all about making tech work smarter for you," said Counterpoint Research director Tarun Pathak.
With the release of the Z Fold6 and Z Flip6, Samsung is likely to gain greater market share in the foldables market, according to Counterpoint. The refreshed design of the new devices is more symmetrical and sleek, in addition to the significant enhancements. The hinge is further optimized with a dual-rail structure to improve Armor Aluminium and increase durability. Samsung has for the first time implemented a vapor chamber in the Z Flip series and has also increased the vapor chamber on the Fold6 to improve the gaming experience.
From a productivity standpoint, the combination of Galaxy AI and the S Pen experience may make these devices the first to open content creation use cases previously seen in the AI PC category, Counterpoint indicated. However, the outer display upgrade is still inadequate for pleasant usage. Samsung emphasized important productivity and communication use cases for Note Assist, PDF Overlay, Sketch to Image, and Composer, making these features more relevant for productivity-centric devices like foldables.
"Samsung's mission is to dismantle the foldable barriers. By boosting camera performance to 50 MP, extending battery life, and fortifying the display and hinge, Samsung tackles the hurdles head-on, making foldables more irresistible," said Counterpoint senior analyst Gerrit Schneemann.
New Galaxy Watch, debut of Galaxy Ring
Advanced health monitoring is a recent addition to the Watch Ultra features of the Galaxy Watch series. The latest chipset integration, WearOS 5, and durable capabilities further enhance its appeal. AI algorithms for sleep analysis and sleep apnea features enhance sleep monitoring. The bioactive sensor is more precise than comparable products on the market. Additionally, the 3nm processor is expected to deliver a 30% increase in power efficiency and a threefold increase in CPU performance.
Samsung's debut with Galaxy Ring is expected to complement Galaxy Watch rather than compete with it. Galaxy Ring could act as a first point of entry to the Galaxy wearable segment for many users, potentially upgrading them to a watch later.
However, the category faces challenges in managing multiple SKUs (nine size options) and privacy permissions in different regions, possibly contributing to the delayed launch, Counterpoint said. In terms of design, durability, and looks, the ring is promising. It weighs only 2.5-3 gm with seven days of battery life. The specially designed charging case is a highlight. The new energy score leverages four significant factors – sleep, activity, heart rate, and heart rate variability – to provide a more powerful wellness metric to users. Preventive and prioritized alert notifications will be key going forward.
AI-enabled Galaxy Buds
The Interpreter feature is an exciting addition, with AI coming to TWS faster than anticipated, according to Counterpoint. Samsung's early move in this area will help create meaningful use cases for the category. The refreshed design looks clean and comfortable for the ears.
"The Interpreter feature is a game-changer, showcasing AI integration in TWS devices ahead of expectations," noted Pathak. "Samsung's proactive approach is set to redefine how we use earbuds by combining advanced functionality with a sleek, comfortable design that is perfect for long-term wear."
The Galaxy Z Fold6, Z Flip6, and Galaxy Buds3 series will be available for pre-order starting July 10, with general availability starting July 24, according to Samsung.
