In the third quarter of 2024, global notebook shipments (excluding detachable models) exceeded expectations, showing a 5.8% growth compared to the previous quarter. Driven by trends in gaming, AI notebooks, and the new MacBooks, the overall consumer sector continued to exhibit a noticeable peak season effect in the third quarter. However, the enterprise sector has yet to show signs of improvement.
Looking ahead to the fourth quarter, due to the relatively uncertain global political and economic situation, coupled with the already high base in the third quarter, major brands are adopting a more conservative approach over their shipments. As a result, global notebook shipments in the fourth quarter are likely to decline by 3%.
It is estimated that global notebook shipments will reach 175 million units in 2024, representing a 5.4% growth compared to 2023. After two consecutive years of decline, the notebook market is set to return to a growth trajectory.
Table 1: Key factors affecting 4Q24 global notebook shipments: Supply
Table 2: Key factors affecting 4Q24 global notebook shipments: Demand
Table 3: Key factors affecting 4Q24 global notebook shipments: Brands
Chart 5: Global shipments by major vendor, 3Q23-4Q24 (k units)
Chart 16: Taiwan and Global notebook shipments, 2020-2024 (k units)
Chart 18: Global shipments by major vendor, 2021-2024 (k units)
