CONNECT WITH US

Medion’s discount sales strategy opens door for Asustek in European notebook market

David Tzeng, Taipei; Shih-wei Kao, DIGITIMES Asia 0

Medion, a major brand in the German electronics channel, has a special way of selling notebook computers, and Asustek Computer, only a second-tier notebook producer in Taiwan, has been given steady orders and is gaining a foothold in this highly segmented...

The article requires paid subscription. Subscribe Now