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Tuesday 27 August 2024
Intel slashes marketing budget as AMD presses for market shift
Intel's Sales and Marketing Group (SMG) reportedly plans to streamline its workforce and reduce marketing expenses, aiming to cut costs by over 35% by the end of 2024.
Thursday 18 July 2024
Canon targets double-digit growth in India, eyes local opportunity in chipmaking tools
According to PTI, citing Tiger Ishii, president and COO of Canon Marketing Asia, reported that the company sees India as a crucial market for future growth, driven by the...
Tuesday 25 June 2024
Generative AI Applications Hackathon winner built an innovative food service solution that increases customer stickiness through game-based marketing
Taiwan is a food lover's paradise, internationally recognized for its gourmet cuisine. This also means the food service industry in Taiwan is incredibly competitive
Tuesday 11 June 2024
Influencer search platforms starting to introduce GenAI as it innovates marketing
AnyMind Group announced that it will utilize generative AI to optimize community "recommendations" and "search" functions in its influencer marketing platform. iKala also recently...
Wednesday 3 April 2024
GenAI to increase marketing productivity by more than 40% by 2029, says IDC
New research from IDC shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of...
Monday 30 January 2023
Appier on ChatGPT: Large model means adjustments are still difficult
Appier believes that ChatGPT, the AI chatbot that has been widely discussed since its launch at the end of November 2022, still has a long way to go for commercial applications. Making...