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Jan 22, 15:47
Commentary: In Bravia's handover, can TCL keep Sony's premium promise?

Sony Corporation and TCL Technology have signed a memorandum of understanding to form a joint venture that will take over Sony's home entertainment business, including TV and audio product R&D, manufacturing, operations, and after-sales services. The new entity is expected to begin operations as early as April 2027, effectively placing the future of the Bravia brand under TCL's operational control.

As trends in autonomous driving and edge computing continue to evolve, oToBrite Electronics is upgrading its core competitiveness from automotive sensing hardware to full-domain visual AI solutions. Through a product lineup of automotive-grade camera modules ranging from 1 to 8MP, oToBrite is not only strengthening its position in the commercial and passenger vehicle markets but also crossing over into the unmanned vehicle and robotics sectors, building a multi-dimensional sensing moat.

Asia Optical is positioning itself for what its chairman believes could be the next major consumer technology wave: humanoid robots. I-Jen Lai, the company's chairman, said Asia Optical has already entered the supply chains of humanoid robot makers in the US, Japan, and Europe, betting that the technology could eventually become as commonplace as household appliances.

Sony Corporation and TCL Electronics Holdings have agreed to deepen cooperation in the home entertainment market, announcing plans to explore a strategic partnership that would reshape Sony's television and home audio operations. The two companies have signed a memorandum of understanding to discuss forming a joint venture to assume Sony's home entertainment business, with TCL holding a 51% stake and Sony retaining a 49% stake.

AUO Corporation has transformed its Suzhou manufacturing facility into what it calls a "Talent Lighthouse Factory," a first for the global display industry. The designation underscores how AI has become central not only to the company's digital transformation, but also to a parallel reinvention of how talent is recruited, managed, and retained.

Memory price increases are significantly affecting consumer electronics, with smartphones and notebooks facing the greatest challenges, while TVs experience milder but still notable impacts. The surge in memory costs is not only driving up production expenses but also compressing profit margins for vendors and system integrators globally.
Even as end-market demand shows little sign of a sustained recovery, China's LED display industry has begun a fresh round of price increases, underscoring mounting cost pressures across the supply chain.
Acer and Lenovo are optimistic about India's consumer electronics sector as the global market slows due to rising memory prices.
Large-scale capacity expansions in China have led to severe oversupply and price erosion issues in the global polarizer industry, causing Taiwanese firms to struggle as losses mount. In response, Taiwanese polarizer makers are pivoting toward high-value products as the local industry transitions toward new ventures.
Radiant, a key supplier of Apple's backlight modules, is positioning itself to benefit from both legacy and emerging display technologies. While Apple continues to push toward OLED products as a long-term strategy, LCD devices remain in demand through 2026, giving Radiant room to expand into new business lines.
The LED industry has entered its traditional off-season, with tariffs and macroeconomic uncertainty in 2025 prompting end customers to adopt more conservative procurement strategies and dragging down the annual performance of Taiwanese LED makers. To escape intense price competition, companies have shifted toward niche applications such as robotics, drones, invisible-light sensing, automotive, and optical communications, with these strategies expected to support a recovery in operations and profitability in 2026.
At CES 2026, Samsung Electronics revealed the R95H, the world's first 130-inch Micro RGB TV, highlighting its integration of AI in R&D, product development, and user experience. The 130-inch Micro RGB TV uses micron-scale red, green, and blue LEDs as independent light sources and features the Micro RGB AI Engine Pro for color control. It incorporates a narrow bezel design to reduce visual distractions and integrates Vision AI Companion (VAC) technology, enabling cross-device operations such as sending information to The Freestyle's new devices or kitchen appliances.