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Aug 7
US tariffs and China setbacks push German car brands to rethink EV strategy
Once the loudest champions of an all-electric future, German luxury automakers are quietly backpedaling. Under pressure from shifting global emissions regulations, tightening US tariffs, and mounting losses in the Chinese EV market, brands like Mercedes-Benz, BMW, and Volkswagen Group are moving away from their previous "all-electric" stance and pivoting toward a more pragmatic, dual-power hybrid strategy.

Taiwan-based microcontroller supplier Nuvoton Technology warned on August 5 that global auto market dynamics remain volatile, with the impact of China's low-cost electric vehicles (EVs) rippling far beyond its borders and reshaping global supply chains.

In a move that has reignited Taiwan's automotive and geopolitical debate, Chinese automaker BYD is reportedly seeking to enter the Taiwanese market by introducing its luxury EV brand Denza through a third-party distributor, Hong Kong-based Swire Motors. The revelation, first reported on August 5, comes weeks after earlier speculation that BYD might circumvent existing trade barriers via a third-country route.

Taiwan's auto industry is facing mounting pressure amid a wave of global disruption, with Chinese electric vehicle (EV) giant BYD reportedly holding discreet meetings in Taiwan on August 5, 2025. The development underscores a growing challenge: Taiwan's domestic car industry is struggling to plug regulatory gaps in the face of China's rapid expansion.
Samsung is deepening its collaboration with Tesla, moving beyond self-driving systems into humanoid robotics. After winning a contract to supply next-generation AI chips, Samsung Electronics' affiliate Samsung Electro-Mechanics (Semco) reportedly will provide camera modules for Tesla's Optimus robot, signaling the group's broader ambitions in physical AI.
J-Star Holding, known as YMA, was listed on the Nasdaq Stock Market on July 29, 2025. Chairman Jonathan Chiang noted that this marks a significant milestone for the company, aiming to inspire Taiwanese SMEs by highlighting opportunities beyond the Asian market.
As Taiwan races toward its 2030 goal of fully electrifying city buses and achieving net-zero carbon emissions by 2050, the pressure on the domestic electric vehicle supply chain — especially battery manufacturers — is rapidly mounting.

Since early 2025, Taiwan's real estate and auto markets have been sluggish, with car sales in a prolonged downturn. Though the government once set ambitious electric vehicle (EV) adoption targets under its 2050 net-zero carbon roadmap—including EVs accounting for 10% of all new car sales and 20% of motorcycles by 2025—those goals have since been quietly softened. As of 2024, Taiwan has fallen significantly short: EVs represented just 8.3% of new car sales and electric scooters 10.5%.

Success in the foundry business lies in strong alliances with core clients. With Samsung Electronics winning a massive deal with Tesla, it has not only gained a lifeline to challenge the current market structure, but whether it can establish a stable alliance akin to TSMC and Apple has become a major point of attention.
Recent reports have stated that Chinese automaker BYD Auto intends to sell vehicles in Taiwan under the Denza brand through a third-party country, with distributor Taikoo Motors playing a key role.
The United States has restarted global negotiations on reciprocal tariffs, offering key concessions to major auto-exporting nations—including the European Union, Japan, and South Korea. As part of the revised framework, the US has reduced import tariffs on vehicles and auto parts from 25% to 15%, prompting a mix of relief and recalibration among global automakers.
On July 31, the White House announced a revision to its "reciprocal tariffs" policy, reducing Taiwan's auto tariff rate from 32% to 20%. Despite the cut, many Taiwanese automakers remain deeply concerned as details surrounding the US Section 232 trade measures remain unclear, leaving the market's recovery timeline uncertain.