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The End of Apple Car
On Feb. 28, Apple announced the official cancellation of Project Titan, marking the end of its decade-long bid to build an electric car.
On Feb. 28, Apple announced the official cancellation of Project Titan, marking the end of its decade-long bid to build an electric car. The company is reportedly shifting its focus to generative AI.

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IN THE NEWS
Tuesday 2 April 2024
Xiaomi EV sheds light on issues of Apple's car project
Two pieces of news regarding smartphone makers-turned-car producers stood out in the first quarter of 2024: Apple reportedly canceled its vehicle project, and Xiaomi rolled out its...
Thursday 7 March 2024
Smart cockpit becomes most critical feature for future cars, Suntek says
Taiwan-based Suntek Group, a car dealer and after-sales provider, opened a new Skoda showroom and service center on March 6. Ray Wu, Suntek's CEO, said the smart cockpit will be the...
Monday 4 March 2024
As mobile industry giants arrive at the EV ball Apple pulls a Houdini
Apple left the building before the EV party started.
Friday 1 March 2024
Apple's titanic EV tragedy explained
Apple recently woke up from its EV pipe dream.
Friday 1 March 2024
Foxconn to still reap benefits despite Apple's shift away from EVs
Rumors persist that Apple is interested in investing in the development of the Apple Car. Recent speculations suggest that Project Titan, which has never been officially confirmed,...
Friday 1 March 2024
What does it mean for Taiwan ICT firms if Apple ends its EV plans?
According to reports, Apple has abandoned its nearly decade-long electric vehicle (EV) R&D and production strategy, leaving many wondering how this will impact Taiwan's ICT supply...
Friday 1 March 2024
Is Apple's car project over? Supply chain has yet to be notified
Apple has reportedly terminated its car project, internally dubbed "Project Titan." However, unspecified sources in its Asian supply chain say they have not received any official...
Thursday 29 February 2024
2000 jobs at risk as Apple parks its EV in the trash
The jobs of 2000 Apple employees hang in the balance.
Thursday 22 February 2024
Foxconn chairman sees closer ties with Apple
According to Young Liu, chairman of Hon Hai Technology (Foxconn), the Taiwan-based contract electronics vendor collaboration with Apple will be more extensive.
Monday 29 January 2024
Tesla, Apple Car sees crisis and opportunity simultaneously
Apple was reported to be downgrading its vehicle autonomy before Tesla released the financial results that did not meet market expectations. The two US-based EV makers have experienced...
Friday 24 November 2023
Huawei and Xiaomi are paving the way for an Apple EV: Tim Culpan
Two of China's biggest smartphone makers have joined BYD Co. and Tesla Inc. in the increasingly crowded Chinese electric-vehicle market. Their success or failure could serve as a...
Monday 1 November 2021
Apple rumored to be in talks with Panasonic for Apple Car battery
The shortage of lithium batteries has companies worldwide worried, including Apple, whose Apple Car is not expected to go into production until 2024.