Taipei, Monday, August 31, 2015 23:43 (GMT+8)
mostly cloudy
Taipei
25°C
Taiwan SFF vendors optimistic about the Mac mini
Michael McManus, DigiTimes.com, Taipei [Monday 31 January 2005]

Taiwan-based vendors of small-form-factor (SFF) PCs are optimistic about the influence that Apple’s new Mac mini will have on the PC market, since it should draw more mainstream attention to the SFF PC segment, according to sources at the vendors.

The recently introduced Mac mini is only two inches tall and 6.5 inches square, with retail prices starting at US$499. Apple is positioning the Mac mini as an affordable alternative to Windows-based PCs, and the company hopes that it will help win over more customers to the Mac operating system. However, Taiwan SFF vendors point out that Apple has only about a 2% share of the overall PC market, and interoperability issues will prevent many users from switching operating systems. So Apple’s market share cannot be expected to increase that much, the vendors explained.

However, the SFF vendors do think that the Mac mini will have an influence on the PC market, as Apple will grab a fair portion of mind-share among mainstream users. Users will be attracted by the idea of an affordable PC that is small and stylish, and this in turn will make more mainstream users consider purchasing SFF PCs, the vendors argued.

Although not as compact as the Mac mini, when compared to traditional PCs, SFF PCs are still smaller, relatively more stylish and run more quietly.

Over the past few years, most SFF vendors anticipated that demand for their products would grow steadily, but although there has been good uptake among gamers and enthusiasts, SFF PCs have yet to make a dent in the mainstream market. In 2004, SFF PCs accounted for about only 1% of the total computer market, stated a source at one of the vendors.

One obstacle SFF PC vendors face is that their products are generally more expensive than low-cost, traditional tower PCs offered by large brands, such as Hewlett-Packard (HP) and Dell. However, with Apple now entering the mainstream PC market, SFF vendors expect buyers to begin comparing affordable Windows-based systems, with similar products from Apple.

One of the vendors noted how the success of the iPod has boosted sales for MP3 players used with Windows-based machines. If the Mac mini sells well, and Apple grabs more market share, it will drum up more demand for similar types of Window-based machines, the vendor stated. If the Mac mini sells extremely well, the vendor added, then things would get very interesting, as it would make Microsoft sit up and take more notice of the SFF segment.

Realtime news
  • Japan sees decreased 2Q15 PV module shipments, says JPEA

    Green energy | 1h 44min ago

  • Japan market: HTC to beef up marketing of SIM-free smartphones

    Mobile + telecom | 1h 46min ago

  • Samsung holding meetings with telecom providers to introduce new 18-inch tablet, say reports

    Mobile + telecom | 1h 48min ago

  • Toshiba sells shares in Topcon

    IT + CE | 1h 49min ago

  • Taiwan IC design houses see order visibility continue improving

    Bits + chips | 1h 49min ago

  • Digitimes Research: Osram expected to keep leading status in automotive lighting

    Before Going to Press | 2h ago

  • 2014 Nobel physics laureate Shuji Nakamura to make speech in Taiwan

    Before Going to Press | 2h 1min ago

  • SPIL looks to effective results of SiP packaging development with Foxconn

    Before Going to Press | 2h 1min ago

  • LG looking into 9.7G facilities, say reports

    Before Going to Press | 2h 2min ago

  • Toshiba sells shares in Topcon

    Before Going to Press | 2h 3min ago

  • Taiwan PCB makers seeing growing threat from China competitors

    Before Going to Press | 2h 4min ago

  • HTC to lay off 600 employees working in northern Taiwan

    Before Going to Press | 2h 5min ago

  • TSMC plan to set up own-use power plant may not be feasible, says Taipower chairman

    Before Going to Press | 2h 6min ago

  • Digitimes Research: More advanced IC manufacturing process to take root in China

    Before Going to Press | 2h 8min ago

  • Xiaomi said to release notebook in 2016 with help from Inventec and Foxconn

    Before Going to Press | 2h 9min ago

  • South Korea market: SK Telecom to launch smartphone produced by FIH Mobile

    Before Going to Press | 2h 9min ago

  • Taiwan being used to circumvent China anti-dumping, anti-subsidization tariffs

    Before Going to Press | 2h 11min ago

  • Solartech Energy receives solar cell orders with shipments scheduled through November

    Before Going to Press | 2h 13min ago

  • Sony Mobile Taiwan looking to acquire a 20% market share with new wearables

    Before Going to Press | 2h 13min ago

Pause
 | 
View more
Display panels for wearable devices
Taiwan server shipment forecast and industry analysis, 2015
2015 global notebook demand forecast
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.