Asustek revamps own-brand handset strategy

Daniel Shen, Taipei, Rodney Chan, DigiTimes.com Monday 18 December 2006 0

Asustek Computer has revised its 2007 marketing strategy for its handset lineup, focusing on high-end models at average selling prices (ASPs) over NT$10,000 (US$306.8), according to Benson Lin, president of the company's Asia-Pacific and Taiwan unit.

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