Supply chain
Royal Philips develops ImageCare technology for digital projection market
Press release, May 31; Yvonne Yu, DIGITIMES
Monday 31 May 2010

Turnhout, Belgium - Royal Philips Electronics (AEX: PHI, NYSE: PHG) proudly announces the introduction of ImageCare technology, an innovative UHP lamp system technology for digital projectors. ImageCare enables a new way of operating projectors that is far more intuitive and familiar, while at the same time maximizing performance for maximum attention of the audience and enhancing energy saving up to 50%.

Market trends show that the education market is the fastest growing segment in front projection. The education market requires maximum performance in readability and visibility on the screen, to capture the children's attention. On the other hand, there are also many moments where there is no immediate need for the screen, it just needs to be ready for use. Together with FutureSource Consulting, Philips has set-up an end-user study to learn how projectors are really used in the education market. Based on these insights, Philips has further built on the ImageCare technology, resulting in a solution that offers:

- Best brightness performance: capture attention with maximum brightness for presentations
- Best picture performance: capture attention with optimal contrast for movie and image content
- Automatic energy saving: by using only as much light as is needed for best picture performance and going to Screen&Energysaver mode when the screen is not used
- New ways of using the projector: allowing end-users to focus the attention of their audience towards or away from the screen by actively using the screen brightness

For integrated system optimization of ImageCare in projectors, Philips has jointly developed a reference design for ImageCare implementation in collaboration with one of the leading panel makers, Seiko Epson Corporation.

This s a superb example that Philips develops meaningful solutions by focusing on people and co-operating with partners in innovation. Philips intends to have ImageCare available for all newly developed UHP lamp systems. As the global market leader of projection lighting solutions, Philips will keep on creating new opportunities for end-users within the ImageCare platform by continuing our efforts to invent innovative solutions for the digital projection market.

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