The penetration rates of ambient light and proximity sensors in the notebook and tablet sectors will be lower than expected in the first half of 2013 due to cost considerations at vendors, according to industry sources.

Dell pioneered the introduction of high-end notebooks with ambient light and proximity sensors in 2012, but sales of those models were flat, the sources noted.

Low-price strategies will continue to prevail in the notebook sector in the first half of 2013, discouraging vendors to adopt both ambient light and proximity chips, added the sources.

Although ambient light sensors have been incorporated into some high-end tablets, most brands still opt not to use the chips for their low-end tablets, and the adoption of proximity sensors is even less common, commented the sources.

Article translated by Steve Shen