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Analysis of Google's platform strategy, positioning and supply chain management for Google-branded devices
Luke Lin, DIGITIMES Research, Taipei [Monday 22 April 2013]
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This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.
Abstract
Chromebook shipments, 2011-2013 (k units)

This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.

Table of contents
Price: NT$48,000 (approx. US$1,685)

2015 global notebook demand forecast

RESEARCH EXTRAS | Nov 28, 11:01

According to Digitimes Research, global notebook shipments will decline by 2.7% in 2014 to 170 million units and shipment totals in 2015 will continue to show a decline. While the business notebook market benefited from the expiration of support by Microsoft...

Wireless broadband developments in Southeast Asia markets

RESEARCH EXTRAS | Nov 12, 10:53

As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%, and the share of the global user base rising from 4.9% to a high of 10.6%. This Digitimes Research Special Report analyzes the various...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

Taiwan handsets – 3Q 2014

TAIWAN ICT | Nov 20, 10:53

Taiwan's top handset ODM Foxconn Electronics lost a significant amount of feature phone orders from Microsoft Mobile in the third quarter, while the biggest brand vendor HTC also saw a sharp decline in its shipments. But for others in Taiwan's handset sector,...

China smartphone market and industry – 3Q 2014

CHINA SMARTPHONE | Nov 14, 19:21

Looking at smartphone sales in the local China market, under the influence of stagnating sales of international brands, a lack of differentiating features in high-end and high-cost/performance ratio products marketed by China-based makers, and ultra-low-cost...

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