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Analysis of Google's platform strategy, positioning and supply chain management for Google-branded devices
Luke Lin, DIGITIMES Research, Taipei [Monday 22 April 2013]
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This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.
Abstract
Chromebook shipments, 2011-2013 (k units)

This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.

Table of contents
Price: NT$48,000 (approx. US$1,685)

2015 China IC design market forecast

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Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

2015 global AP market forecast and vendor analysis

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Taiwan digital cameras – 4Q 2014

TAIWAN ICT | Jan 28, 10:51

Taiwan makers saw an on-year rise in DSC shipments during the fourth quarter of 2014, as driver IC shortages that had hampered their shipments in the previous quarter eased. But shipments for the entire 2014 continued to fall, and the trend of decline does not...

Taiwan notebooks – 4Q 2014

TAIWAN ICT | Jan 21, 15:53

The notebook market saw significant demand for entry-level devices whose pricing levels were comparable to those of tablets in the fourth quarter of 2014, which maintained Taiwan ODMs' overall shipments at a level comparable to that of the previous quarter. But...

China touch panel industry – 3Q 2014

CHINA TOUCH | Nov 28, 18:54

The third quarter is a traditional boom season for touch panels and therefore China-based touch panel makers saw shipments increase for all major applications.

2015 China IC design market forecast
Analysis of China revised domestic semiconductor industry goals
Trends and developments in the OTT market
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