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Analysis of Google's platform strategy, positioning and supply chain management for Google-branded devices
Luke Lin, DIGITIMES Research, Taipei [Monday 22 April 2013]
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This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.
Abstract
Chromebook shipments, 2011-2013 (k units)

This report takes Google's core businesses as a starting point to analyze how Google is competing in the one-cloud, many-screen environment. This is followed by an analysis of the strategic expansion of the Android and Chrome OS platforms, complemented by an exploration of Google's presence in the digital content service business and its goals in operating in this sector. Lastly, the report examines Google's strategic thinking and positioning with regard to the launch of Google-branded smartphones, tablets and notebooks, as well as an overview of key supply chain partners for these products.

Table of contents
Price: NT$48,000 (approx. US$1,685)

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Taiwan servers and the global server market, 2014

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Taiwan digital cameras – 3Q 2014

TAIWAN ICT | Oct 30, 15:40

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Taiwan notebooks – 3Q 2014

TAIWAN ICT | Oct 23, 11:55

US notebook brand vendors' stronger-than-expected sales fueled their Taiwan-based ODM partners' shipment growth in the third quarter. In general, the enterprise segment saw better shipment momentum than the consumer segment, as Microsoft's termination of support...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

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