Taipei, Wednesday, September 17, 2014 07:42 (GMT+8)
partly cloudy
Taipei
28°C
Digitimes Research: Apple iWatch to play key role in boosting smartwatch sales
Danny Kuo, DIGITIMES Research, Taipei [Monday 14 October 2013]

After researching existing smartwatch players' product strategies and technology maturity, Digitimes Research believes that the competition in the smartwatch industry in the next three years will mainly be between standalone and accessory models. The standalone models, which can operate independently without a smartphone, have better specifications and also higher prices, while the accessory models, which rely on smartphones for most of their operations, have inferior specifications and lower prices.

For the smartwatch industry's future outlook, Digitimes Research believes the entry of Apple's "iWatch" will be the biggest driver to boost the market's overall shipments. If the iWatch is able to show up in the second half of 2014, smartwatch annual shipments should greatly benefit, while ASPs will also decline more slowly.

Apple's strong marketing is expected to help stimulate overall demand for smartwatches, while the US vendor's brand power, which allows the company to price its products higher than the average, will help reduce the rate of decline of smartwatch ASPs.

If Apple releases its iWatch in the second half of 2014, smartwatch annual shipments are estimated at 5.92 million units for 2014, 22.79 million for 2015 and 75.66 million for 2016. Without the iWatch, the estimated shipment volumes will reduce to 1.82 million, 6.19 million and 24.15 million from 2014-2016, respectively.

Realtime news
  • TSMC see follow-up IC orders for iPhone 6 devices

    Bits + chips | 9h 9min ago

  • LCD TV shipments expected to grow to 229 million in 2015

    Displays | 9h 12min ago

  • China market: CNY500 4G smartphones expected to be launched by end of 2014, says China Mobile Device president

    Mobile + telecom | 9h 39min ago

  • AUO enters Sony SmartWatch 3 supply chain

    Displays | 9h 42min ago

  • China Mobile chairman hopes China, Taiwan telecom industries can cooperate to develop 5G

    Before Going to Press | 9h 46min ago

  • LG to supply Apple with AMOLED panels for Apple Watch

    Before Going to Press | 10h 2min ago

  • Asustek plans to accuse motherboard competitors of patent infringement

    Before Going to Press | 11h ago

  • MediaTek announces 2T2R 802.11n Wi-Fi AP/router SoC

    Before Going to Press | 11h 2min ago

  • China-based handset vendors unlikely to launch Android One smartphones

    Before Going to Press | 11h 3min ago

  • Taiwan panel makers see increased pressure from China in entry-level, mid-range segments

    Before Going to Press | 11h 4min ago

  • Neo Solar Power to raise NT$650 million additional capital

    Before Going to Press | 11h 5min ago

  • Taiwan market: Ultra HD TVs to make up 10% of retail TV sales in 2014

    Before Going to Press | 11h 6min ago

  • LCD TV shipments in India reach 2.2 million in 2Q14

    Before Going to Press | 11h 7min ago

  • Acer selected for 2014 DJSI assessment for first time

    Before Going to Press | 11h 7min ago

  • Digitimes Research: IFA shows application of IoT to smart home devices

    Before Going to Press | 11h 7min ago

  • Digitimes Research: IFA shows Android tablet vendors adding value instead of price cuts

    Before Going to Press | 11h 9min ago

Pause
 | 
View more
MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
Greater China touch panel shipment forecast through 2015
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.