Taipei, Monday, October 5, 2015 12:22 (GMT+8)
partly cloudy
Digitimes Research: Apple iWatch to play key role in boosting smartwatch sales
Danny Kuo, DIGITIMES Research, Taipei [Monday 14 October 2013]

After researching existing smartwatch players' product strategies and technology maturity, Digitimes Research believes that the competition in the smartwatch industry in the next three years will mainly be between standalone and accessory models. The standalone models, which can operate independently without a smartphone, have better specifications and also higher prices, while the accessory models, which rely on smartphones for most of their operations, have inferior specifications and lower prices.

For the smartwatch industry's future outlook, Digitimes Research believes the entry of Apple's "iWatch" will be the biggest driver to boost the market's overall shipments. If the iWatch is able to show up in the second half of 2014, smartwatch annual shipments should greatly benefit, while ASPs will also decline more slowly.

Apple's strong marketing is expected to help stimulate overall demand for smartwatches, while the US vendor's brand power, which allows the company to price its products higher than the average, will help reduce the rate of decline of smartwatch ASPs.

If Apple releases its iWatch in the second half of 2014, smartwatch annual shipments are estimated at 5.92 million units for 2014, 22.79 million for 2015 and 75.66 million for 2016. Without the iWatch, the estimated shipment volumes will reduce to 1.82 million, 6.19 million and 24.15 million from 2014-2016, respectively.

Realtime news
  • 4G smartphone market takes off as telecoms drive mobile broadband development, says TrendForce

    Mobile + telecom | 39min ago

  • Digitimes Research: September LED light bulb prices up in China market

    LED | 45min ago

  • China aims to complete electric vehicle power charging infrastructure by 2020

    Green energy | 1h 1min ago

  • Tera Xtal to shut down northern Taiwan plant

    LED | 1h 8min ago

View more

The Big Fund - China's next step to becoming a global semiconductor leader

RESEARCH EXTRAS | Sep 16, 17:49

China has been solidifying its semiconductor industry policy objectives through the release of the "National IC Industry Development Guidelines" in June 2014 and "Made in China 2025" in June 2015, with one key financial support program being the National IC Industry...

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Taiwan LCD TVs – 2Q 2015


Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

Intel strategies in the mobile device market
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.