Taipei, Friday, October 24, 2014 16:52 (GMT+8)
mostly cloudy
Taipei
24°C
Digitimes Research: Global notebook shipments to grow less than 3% in 3Q13
Joanne Chien, DIGITIMES Research, Taipei [Monday 14 October 2013]

Taiwan's notebook shipments grew only 2.5% sequentially, and dropped 8.6% on year in the third quarter despite the fact that notebook ODMs have seen better-than-expected orders in September thanks to the launch of new products and demand from China's National Day holidays.

Taiwan's proportion of global notebook shipments rose from 84.9% in the second quarter to 86.2% in the third because Samsung Electronics, which has most of its notebooks produced in house, significantly cut its entry-level model shipments and Lenovo failed to raise its in-house production rate as fast as expected.

Hewlett-Packard (HP) had the strongest sequential shipment growth among first-tier vendors at 30% in the third quarter. HP also returned as the largest notebook vendor in the quarter with a market share of 20%, surpassing Lenovo's 18.9% thanks to orders from India's education market. Apple saw 20% sequential growth in the third quarter due to the release of its new MacBook Air and Pro.

Samsung had a sequential shipment drop of over 30%, Asustek Computer around 20% and Acer 15% in the third quarter. Samsung's decline was because the company has turned its business strategy back to profit-oriented, and terminated most entry-level models planned for the second half. Acer and Asustek's drops were because the two have turned their focuses back to entry-level non-touchscreen models seeking to stabilize their performances, Digitimes Research figures showed.

Among notebook ODMs, Inventec had an over 20% sequential shipment growth in the third quarter thanks to HP's strong orders. Impacted by Toshiba and Asustek's decreased orders, Pegatron Technology saw its shipments decline more than 10% sequentially in the third quarter.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Taiwan notebooks – 3Q 2013). Visit our latest Data reports.

Realtime news
  • Delta Electronics donates real-time toxic chemical detecting equipment to EPA

    IT + CE | 21min ago

  • Laibao reaches 80% yields on 5G line; OGS shipments reach 600,000 a month

    Displays | 24min ago

  • AUO to pay US$24 million in antitrust civil litigation

    Displays | 32min ago

  • Nuvoton posts EPS NT$1.51 for January-September period

    Bits + chips - Newswatch | 35min ago

  • Taiwan makers 3-5 years ahead of China in LTPS technology, says AUO

    Displays | 37min ago

  • Global Pay TV market to generate US$269 billion in 2014, says ABI Research

    IT + CE | 43min ago

  • Taiwan makers in China less interested in additional investment, says TEEMA

    IT + CE | 59min ago

  • Google to not make additional investments in Himax Display

    Bits + chips | 2h 41min ago

  • Digitimes Research: OLED TV pricing to remain double Ultra HD TV pricing through 2016; China vendors see mixed results in LCD TV sales abroad

    Displays | 2h 47min ago

  • PChome Store teams up with TenPay to tap China market

    IT + CE | 4h 54min ago

  • Sony to launch 12-inch tablet in 1Q15, say Taiwan makers

    IT + CE | 5h 3min ago

  • FCCL supplier Taiflex sees profits up 24% in 3Q14

    Bits + chips - Stockwatch | 5h 15min ago

  • Intel Global Summit 2014 to focus on IoT, smart wearable devices, say Taiwan makers

    IT + CE | 5h 32min ago

  • Taiwan makers still eyeing sales of Ultra HD TV panels, high-end IT displays

    Displays | 5h 50min ago

  • Foxconn will not acquire TPK, says company

    Displays | 5h 56min ago

  • Giga Solar expects to ship 240 tonnes of PV silver pastes in 2014

    Green energy | 6h 45min ago

  • Gigastorage to set up PV module factory in Thailand

    Green energy | 6h 53min ago

  • Taiwan market: HTC maintains largest market share by sales volume in September

    Mobile + telecom - Newswatch | 7h 7min ago

  • Taiwan September manufacturing production index down on month, up on year, says MOEA

    Bits + chips | Oct 23, 21:45

Pause
 | 
View more

Trends and forecasts for the China FPD industry, 2014-2017

CHINA FPD | Oct 6, 12:29

With China being the world's IT production center and a country with some of the strongest consumer demand, along with benefits on custom tax, funding, loans, and subsidies provided by the government, China's FPD industry continues to show strong growth. Local...

Taiwan servers and the global server market, 2014

RESEARCH EXTRAS | Oct 3, 12:19

Taiwan makers have successfully entered the supply chain of the Internet data center (IDC) industry and may contribute over 90% of the global server shipments in 2014. Combined revenues from related product lines such as motherboards, back-end assembly, storage...

Taiwan notebooks – 3Q 2014

TAIWAN ICT | Oct 23, 11:55

US notebook brand vendors' stronger-than-expected sales fueled their Taiwan-based ODM partners' shipment growth in the third quarter. In general, the enterprise segment saw better shipment momentum than the consumer segment, as Microsoft's termination of support...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

MSI X99S GAMING 9 AC
The transition to 4k TV - UHD TV market forecast, 2014-2017
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.