Taipei, Tuesday, February 28, 2017 06:38 (GMT+8)
partly cloudy
Taipei
19°C
Digitimes Research: iPhone shipments up over 25% on year in 3Q13
Kristina Shih, DIGITIMES Research, Taipei [Thursday 28 November 2013]

Apple shipped a total of 33.8 million iPhones, including the 5s, 5c and older models, in the third quarter of 2013, increasing 25.7% from a year earlier, according to data compiled by Digitimes Research.

Sales of the iPhone 5c have been lagging far behind the iPhone 5s because the 5c has a low price/performance ratio and a vague pricing as compared to the iPhone 5s, forcing Apple to push sales of older models with reduced prices in emerging markets, Digitimes Research said.

As a result, the ASP of iPhones dropped to a historical low of US$577.2 in the third quarter, resulting in Apple's revenues growing at a pace slower than the growth in shipments and also affecting the vendor's profitability.

After completing the first full quarter of sales in fourth-quarter 2013, sales of the new iPhone models are expected to hit a new quarterly high, but Apple is unlikely to see its market share moving upward due to low shipment growth and lack of competitiveness in emerging markets, Digitimes Research commented.

Apple remains active pushing sales of the new iPhones to China, and its pending cooperation with China Mobile, which accounts for 70% of China's mobile phone user market, will be a shot in the arm for its efforts to ramp up its share in China.

Sales of iPhones in Japan have been growing steadily, although the impact of sales of new iPhones to the market by an additional distributor, NTT DoCoMo, has not been fully revealed. With NTT DoCoMo holding a leading market share in terms of the number of mobile users, shipments of iPhones in Japan are expected to grow significantly in the fourth quarter, Digitimes Research indicated.

iPhone pricing

Source: Company, compiled by Digitimes, November 2013

Global notebook shipment forecast, 2017 and beyond

RESEARCH EXTRAS | Jan 25, 14:34

Digitimes Research estimates that 2016 was another down year for the global notebook market, with shipments dipping below 150 million. While the market will continue shrinking in 2017, the drop will be much less dramatic, as Windows 10 adoption in the enterprise...

Global AP demand forecast, 2017-2020

RESEARCH EXTRAS | Jan 16, 12:01

Digitimes Research expects global application processor (AP) shipments to increase more than 8% in 2017 and surpass the 1.9 billion mark, with smartphones remaining the main application. After slumping in 2015, Qualcomm returned to form in 2016 and will continue...

China smartphone AP shipments – 4Q 2016

CHINA SMARTPHONE AP | Feb 24, 14:04

Digitimes Research forecasts smartphone AP shipments to China in first-quarter 2017 will show an on-quarter drop of 15.9%.

Taiwan LCD TVs – 4Q 2016

TAIWAN DISPLAY SYSTEM | Feb 20, 15:08

Asia is becoming more important for Taiwan's LCD TV makers. Asia's share of their shipments has increased to a level comparable to that for North America.

Taiwan LCD monitors – 4Q 2016

TAIWAN DISPLAY SYSTEM | Feb 20, 15:07

The LCD monitor market has yet to hit bottom, with Taiwan makers expected to see their shipments continue to fall in the first quarter of 2017.

Innodisk
Wireless broadband developments in Southeast Asia markets
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.