Taipei, Thursday, April 17, 2014 12:05 (GMT+8)
partly cloudy
Taipei
30°C
Digitimes Research: Korea tablet market being impacted by phablet products
Betty Shyu, DIGITIMES Research, Taipei [Friday 3 January 2014]

South Korea's tablet shipments have been dropping after reaching a peak in 2011 due to the rapid appearance of large-size smartphones and phablets, which are gradually replacing consumer demand for tablets in Korea.

Samsung Electronics has already caught up with Apple in Korea's tablet market with a share of 45%, higher than the US-based vendor's 44.3%; however, compared to Samsung's share in Korea's smartphone market at around 55-60%, its performance in the tablet market is still rather weak.

Observing consumers in Korea's tablet purchasing and usage habits, Digitimes Research found that the priority when purchasing a tablet is convenience, followed by industrial design. As for usage, most Korea consumers purchase a tablet for convenience when searching for information, and entertainment.

As large-size smartphones and phablets continue to take demand away, Digitimes Research believes South Korea's tablet market is unlikely to see any improvements in the future unless a killer tablet appears.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Unitech to ramp up capacity for any-layer HDI and flex-rigid boards

    Bits + chips | Apr 16, 21:46

  • FIC ruggedized tablet subsidiary receives procurement orders from Brazil

    IT + CE | Apr 16, 21:24

  • China market: Local smartphone vendors accelerating LTE launches

    Mobile + telecom | Apr 16, 21:13

  • Taiwan market: Epson launches CISS printers

    IT + CE | Apr 16, 21:10

  • O-Film expected to produce for 35% of handset touch panels in 2014

    Displays | Apr 16, 20:20

  • Taiwan solar cell makers see surging orders from China

    Green energy | Apr 16, 20:17

  • Digitimes Research: In-house no longer useful for Qualcomm

    Before Going to Press | Apr 16, 20:58

  • China white-box tablet vendors gaining foothold

    Before Going to Press | Apr 16, 19:58

Pause
 | 
View more
MSI product press release
DIGITIMES Marketing Services
2014 global smartphone market forecast
  • China flat panel display industry outlook, 2013-2016

    This Digitimes Research Special Report outlines and analyzes the key trends and players that are influencing the continued development of China large-size and small-to medium size TFT LCD panel industry, while providing related growth forecasts for the industry through 2016.

  • TD-LTE market developments and forecast, 2014-2016

    TD-LTE has become the mainstream global choice for the construction of 4G asymmetric frequency spectrum networks. This Digitimes Research Special Report examines the current global status of TD-LTE, and forecasts developments in the TD-LTE supply chain in China and worldwide through 2016.

  • ASPs of TD-LTE chips to remain stable initially as suppliers are limited

    While a number of IC vendors have begun shipping chips supporting TD-LTE, including base band chips, radio frequency chips, APs, SoC solutions and soft modems, shipments of base band chips account for a majority share of total TD-LTE chip shipments currently, according to Digitimes Research.