Taipei, Tuesday, September 23, 2014 08:22 (GMT+8)
mostly cloudy
Taipei
28°C
Digitimes Research: Google shifts focus to large-size tablet competition
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 18 March 2014]

Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.

Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.

In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.

However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.

Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.

More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.

Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.

Realtime news
  • Sony Mobile to focus on high-end smartphones, will decrease ODM orders, say Taiwan makers

    Mobile + telecom | 9h 39min ago

  • Taiwan market: Meizu likely to launch smartphone MX4

    Mobile + telecom | 9h 42min ago

  • Tablet panel pricing for 7-inch units remains flat in mid-September

    Displays | 9h 43min ago

  • Digitimes Research: Japan TV vendors see their proportion of 50-inch and above size Ultra HD TV sales drop

    Displays | 9h 47min ago

  • Great Wall plans to start fund raising for solar investments, says report

    Before Going to Press | 9h 56min ago

  • Argument between China vendors shows weakening of China smartphone industry, says report

    Before Going to Press | 10h 51min ago

  • Tablet panel pricing for 7-inch units remains flat in mid-September

    Before Going to Press | 11h 15min ago

  • Digitimes Research: TV vendors see their proportion of 50-inch and above size Ultra HD TV sales drop

    Before Going to Press | 11h 16min ago

  • Digitimes Research: Taiwan makers continue to focus on production of a-Si panels for use in the high-end smartphone panel segment

    Before Going to Press | 11h 16min ago

  • Xian SinoChip reportedly uses Powerchip foundry services

    Before Going to Press | 11h 16min ago

  • LCD monitor pricing increases in September

    Before Going to Press | 11h 20min ago

  • Notebook demand weakening in 2H14 partly due to Apple new devices

    Before Going to Press | 11h 21min ago

  • TSMC Solar president reportedly to resign

    Before Going to Press | 11h 21min ago

  • Taiwan market: Microsoft to launch Xbox One

    Before Going to Press | 11h 23min ago

  • Digitimes Research: Alibaba faced with operational difficulties

    Before Going to Press | 11h 24min ago

  • Digitimes Research: Apple uses iPad, iPhone models extend music business model started by iPod

    Before Going to Press | 11h 28min ago

  • LG to announce new smartphone with in-house AP, says report

    Before Going to Press | 11h 30min ago

Pause
 | 
View more
MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.